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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354
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Jewelry & Accessories Ecommerce Site Design

BigCommerce

When you’re selling jewelry and accessories online, you are selling details and final touches. Here’s how 13 jewelry & accessories brands nailed their ecommerce site design. Get more inspiration for your jewelry and accessories store from these great brands. And trust is what wins you sales.

Jewelry 276
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Why Brands Should Consumerise B2B Experiences

ESW

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78
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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107
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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

Additionally, virtual configuration and try-on experiences allow customers to view products, clothing and accessories up close without being in a store, reducing hesitation and increasing customer confidence in their selections. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 246
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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Jeep People is the perfect site for Jeep Wrangler owners, selling all of the parts and accessories they could ever want. Metal Tech 4×4 sells high-end off-road parts and accessories.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. Get in touch.

B2B 78