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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

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Retail Ecommerce Ventures Acquires Stein Mart for $6.02 Million

Retail TouchPoints

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV plans to build on Stein Mart’s earlier ecommerce efforts in the retailer’s second life.

eCommerce 167
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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126
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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Amazon is everywhere the customer is. Omnichannel is here to stay. Customers love the convenience, and brands benefit by always being where the customer is. But since customers demand choice, global brands need the right partners with the expertise to broaden the product catalogue.

eCommerce 139
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

An omnichannel appointment system is especially valuable as more brands and retailers expand their assortment of in-store and digital services. When COVID-19 first hit, the bridal dress, accessories and wedding décor retailer needed to bring the expertise from its 23 stores to the virtual world.

Retail 280
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A Deep Dive Into Direct to Consumer (D2C) Marketing in Ecommerce

ROI Revolution

Many D2C businesses that started as online-only have since adopted an omnichannel approach. Out of all of the D2C brands that answered our survey, the most popular industry was apparel & accessories, followed by electronics & technology and home goods. Next year, sales will grow 15.7% year-over-year and approach $175 billion.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The enterprise version of Shopify, known as Shopify Plus, comes with the Shopify POS Pro service provided as standard, but you will need to contact the company to access a quote for this omnichannel sales solution. You can also buy extra tools like barcode scanner accessories, and extra receipt printers. Payment Processing.

POS 180