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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

Channel 60
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A Beginner’s Guide to Conversion Optimization

VTNS Solutions

What do you do when you have all the traffic, ranking and yet the leads or sales refuses to come or you want more conversion? That is where conversion optimization comes in. So what is conversion optimization and how can you get started. So you can optimize any part of your process. Guess we good so far?

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[Video] Optimizing for Conversions to Create Lifetime Value, Part 1: What Is Conversion Rate Optimization?

ROI Revolution

In part one of this six-part video series, Margo Andros, Founder at LTV Approach and Brandon Howell, Website Optimization Service Lead at ROI Revolution reveal the what and why behind conversion optimization and explore how it helps brands like yours understand your customers better. Do you have an ecommerce site?

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. The platform also limits data retention to 14 months, so you’ll need to connect with BigQuery data warehousing and data stream for long-term reporting analysis. The good news?

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[Video] Optimizing for Conversions to Create Lifetime Value, Part 2: Understanding Conversion Rate Optimization Data

ROI Revolution

In Part 1: What Is Conversion Optimization? , we learned that optimizing your website for conversions is a crucial part increasing both sales and the lifetime value of your customers. Any brand selling online should be including conversion rate optimization in their strategy to be on the path to profitable growth.