Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

AUGUST 26, 2022

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward. first user Google Ads campaign). Lookback Windows in GA4.

Events 78

Events Channel PPC Webinar 78

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

ROI Revolution

MAY 9, 2018

Some of the additional improvements available in the updated platform include the ability to hide paused or removed items, find features faster with the overhauled and simplified UI, and see more analytics data directly within statistics tables. There’s no excuse not to get comfortable with the new platform. Still need help?

Games 104

Games PPC Reference Definition 104

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. There is no doubt that search as we know it is evolving.

PPC 78

PPC Technology Information Download 78

ROI Revolution

OCTOBER 12, 2017

Even if you know that your average customer is a woman in her mid-30s to mid-40s, the online PPC customer demographics might differ. PPC customers might skew differently than your overall average customer base. It’s important to remember that before making bid adjustments, let the data accrue with a 0% bid modifier.

PPC 92

PPC B2B Other Presentation 92

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Marketing 254

Marketing Social Media SEO PPC 254

Ecommerce Platforms

MAY 24, 2023

With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools. In this article: What is an AI Marketing Tool?

Marketing 118

Marketing Payment Services SEO Social Media 118

Kissmetrics

OCTOBER 15, 2020

Here’s what you get when you search for “SEO consulting:” As you can see, you get some info about the search volume, the amount of competition, and what people are paying for the keyword on Google AdWords. Optimizing for Google AdWords and PPC. Moz and SEMrush: More Detailed Info and a “Freemium” Model.

SEO 363

SEO PPC Blog Information 363

ROI Revolution

JULY 3, 2018

Moving forward, Google’s lineup of ad products will be streamlined into three main verticals: Google Ads, Google Marketing Platform, and Google Ad Manager. The word ‘AdWords’ itself limits the marketing capabilities of the brand since it is based around ‘words’ (i.e. Search campaigns). Google Marketing Platform .

PPC 106

PPC Management B2C Marketing 106

Ecommerce Platforms

JULY 31, 2020

There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. Some focus on creative services, others specialize in specific marketing channels or tech, while others might boast several areas of expertise. SEO Marketing Strategy.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

Inflow Insights

APRIL 16, 2019

We’ll be covering a total of 16 different strategies that apply for Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and finally Dynamic Search Ads. Note: Do You Trust the Reliability of Your Google Analytics Data?

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. The global apparel market was still worth a whopping $1.5 billion in 2020.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 1, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 3, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update. Social media pandemic performance stats.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. May 20 update. May 14 update. million from 72.8 million last year.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). Claim your spot! 11/4 update. pre-pandemic. 10/22 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. After the most online-centric year since the dawn of digital marketing, the digital triopoly (Amazon, Google, & Facebook) has shifted in some notable ways.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JULY 2, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/1 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

SEPTEMBER 9, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

AUGUST 4, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/2 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. The global apparel market was still worth a whopping $1.5 billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. Paid search + the pandemic.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

NOVEMBER 4, 2021

increase over what expert marketing analysts expected. By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Digital ad spend in the electronics category will account for 9.2%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. YoY growth.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

FEBRUARY 2, 2021

Don’t miss our guide to Replatforming Your Website: Avoid Marketing Pitfalls. Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). January 26 update. has reached the U.K. &

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

JUNE 2, 2020

And the stock market has become increasingly volatile. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Expert insights from Don Davis, Editor at Large for Digital Commerce 360, on the state of paid and organic search and how the Digital Commerce 360 Top 1000 is adapting.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122