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The State of Paid Search & PPC Strategy

ROI Revolution

of marketing decision-makers feel that automation and AI are top trends for 2022. Blog: Cookieless Paid Search | When Chrome becomes cookieless in late 2023, paid search advertisers will need to be prepared for a shift in strategy. Read the blog. Paid Search CPC Growth. Search Marketing 2020.?.

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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

of apparel & accessories brands named personalization as a top trend for 2022 – they’re prioritizing social commerce more this year. With 44% of shoppers willing to switch to brands with better personalized marketing communications, personalization will be a key way to target and convert your ideal customers in 2022.

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Google’s Free Listings: A Year in Review

ROI Revolution

Apparel & Accessories and Electronics clients seem to see the least impact on total traffic, while Furniture is seeing the largest impact. However, through the account-specific analysis above as well as an in-depth look at the relationship between metrics covered in this blog post , we determined that Free Listings accounted for 3.5-5.3%

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

While these product-based results could previously be featured on Google’s standard results page and Google images, Google has stepped up the opportunity factor for apparel and accessories with a visually appealing “Popular products” section in the middle of the results page. What’s New?

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Dynamic Ads for Broad Audiences: Enhance Your Prospecting

ROI Revolution

A brand in the apparel industry has seen a 3.5x Consider the following: A traffic-focused brand in the entertainment industry saw its overall prospecting CTR increase nearly 30% within a month of implementing DABA. last touch ROAS over the life of its DABA campaign, elevating its overall prospecting return close to 2x.

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Amazon, Attribution, and Action: Thought Leaders Share Their Lessons Learned

ROI Revolution

This year’s panelists include: Jonathan Short, Accounts Manager for Yamaha National; Chris Bernat, CRP & Co-Owner of Vapor Apparel, and Jonathan Stephens, General Manager for Audio Advice Online. Uncover strategies and tactics to increase sales, best practices, ad performance improvement, and optimization of your Amazon listings.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

To read more about how effective trust badges can be in boosting conversions, check out these blog posts: 5 “Trust Badges” That Can Increase Your Conversion Rate from MonetizePros. Consider the following research presented in a Kissmetrics blog post on page speed: Nearly half of web users expect a site to load in two seconds or less.

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