Kissmetrics

OCTOBER 6, 2021

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. D2C and Millennials Article from Fundera by NerdWallet You may have noticed some overlap in the millennial market and the uptick in D2C brands. Be There When They’re Looking For You.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

Groove

FEBRUARY 2, 2022

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. Paid Social Advertising. Paid Search. We’ll be in touch!

Customer 150

Customer Customer Retention Merchant Services PPC 150

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

NOVEMBER 14, 2017

Make sure your marketing is visually compelling for those shopping with intent or with curiosity. According to this article from Marketing Land , “Visual discovery is an increasingly important marketing process that, when optimized well, can help drive stronger customer engagement and purchase during the critical holiday time and year-round.”

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

JANUARY 22, 2020

Blogs and articles. We recently helped a client to find and optimize the underperforming blog articles on their site. We used our eCommerce keyword research process to find missing keywords and made copy edits to the article in order to include them. Wikipedia’s page on eCommerce. Product descriptions.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. Note: If you want us to improve the SEO for your eCommerce store, we’d love to help you to target these keywords as part of a strategy to increase organic traffic and sales from search engines. Does that sound familiar? Get in touch.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

ROI Revolution

JULY 6, 2017

Make sure you’re analyzing which pages and articles are popular, as well as what kinds of traffic is drawn to them. This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns. Traffic Source – Active PPC Measurement.

eCommerce 96

eCommerce PPC Download Improvements 96

Ecommerce Platforms

AUGUST 20, 2021

First, we should note that this AI writing solution probably isn’t the best choice for large pieces of copy (such as your blogs, articles, eBooks, and so on). Copysmith can create category content, product descriptions, headlines and rewritten content, taglines, and PPC ads. Article writing assistant. Article summaries.

Blog 118

Blog Shopify Article SEO 118

Inflow Insights

DECEMBER 26, 2018

An SEO agency might publish four articles a month, for example. A PPC agency might run three ads a week, then rotate them on your behalf. Instead of saying, “We publish four articles each month,” you’ll hear something much more specific. Activities Are Standard and Don’t Change.

eCommerce 117

eCommerce Article PPC Improvements 117

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Ecommerce Conversations by Practical Ecommerce.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Omnisend

MAY 18, 2021

You can also market your online store by offering in-depth analyses and educational pieces on CBD via blog articles. Another alternative way of marketing your brand is by using PPC advertising. Multiple factors have combined over the past few years to supercharge the CBD ecommerce market. Final Verdict.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. However, when you search this phrase, informational articles from third parties like magazines and PETA are what come up — not eCommerce stores with individual products.

eCommerce 99

eCommerce SEO PPC Recommendation 99

BigCommerce

JUNE 6, 2017

I’ve covered customer research in detail in my article about Facebook Ads. I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Your customer research will fuel your hooks for each segment when creating retargeting campaigns. How do you find out what your customers want?

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Shopping Signals

FEBRUARY 5, 2019

This means using the top ecommerce traffic generation strategies available to you, starting today. (1) 1) SEO on Product Pages and Blog Articles. SEO is essential to the success of any ecommerce store. All ecommerce business owners know at least a little bit about SEO. At the very least, they ignore you.

eCommerce 93

eCommerce SEO Social Media PPC 93

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? It’s a great resource for anyone working in the ecommerce industry as it publishes high-quality, informative content that can be applied to everyday business. Grant Thomas, Digital Marketing Manager, Justuno. Get design help on the cheap.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

ROI Revolution

JANUARY 3, 2020

These posts covered a wide range of topics, from recaps of events like Amazon Prime Day & Google Marketing Live to major trends in digital marketing like machine learning & Google Smart Shopping to optimization tactics around local SEO & keyword research. Let’s Get Digital! Where should you invest your budget?

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Shopping Signals

FEBRUARY 5, 2019

This means using the top ecommerce traffic generation strategies available to you, starting today. (1) 1) SEO on Product Pages and Blog Articles. SEO is essential to the success of any ecommerce store. All ecommerce business owners know at least a little bit about SEO. At the very least, they ignore you.

eCommerce 40

eCommerce SEO Social Media PPC 40

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

SEPTEMBER 16, 2019

Inflow has been testing live chat eCommerce conversions for years with almost every client we work with and we’ve found that it can positively impact conversion rate. This article is for you if have live chat or are considering adding it to your website ?— How does chat perform on different marketing channels SEO, PPC, email, etc.?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . That said, there is an online Help Center with 26 articles at the time of writing.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. You can build a loyalty list in many ways; we recommend building a flow in your eCommerce marketing automation platform that sends to customers who have reached a certain spend threshold. Prefer a PDF version of this article?

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

APRIL 20, 2018

and while you can apply to participate, it is invite-only at the writing of this article. Ad Groups with various biddings (via PPC Hero). Now, getting into the program is a bit strict for most retailers. Currently the program is based only in the U.S. That said, Google is clearly investing more and more in their ads product.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Inflow Insights

JANUARY 13, 2022

Editor’s note: This article was originally published in 2019. Do you want to keep the traffic from search engines coming to your eCommerce website? Thanks to competing search results and Google’s periodic algorithm updates, it’s common for eCommerce brands to see organic traffic and corresponding sales decline over time.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Most Successful Cyber Week 2017 Tactics. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JANUARY 27, 2020

While Google didn’t release any specific advice on how to recover from losses caused by this update, marketers can refer to this article from August 2019 for insight into reassessing your content post update. Fox Opens Up Additional Super Bowl Ad Slots.

Marketing 78

Marketing Shipping Costs Social Media Games 78

Ecommerce Platforms

JULY 31, 2020

This is where a digital ecommerce agency comes in handy. So, in this article, we're looking at what an ecommerce agency does, how they can help you, and how using an agency differs from hiring an employee. Benefits of Using an Ecommerce Marketing Agency vs. Hiring an Employee.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

PPC 417

PPC eCommerce Social Media Blog 417

Inflow Insights

AUGUST 27, 2019

The ROAS we’ve been seeing using this framework for paid social ads (as outlined in the article linked to above and below for this article) supports this claim. Below we’ll begin by covering the tactical mistakes we uncovered during our audit: Not transitioning from high-funnel to low-funnel campaign objectives .

eCommerce 133

eCommerce Gifts Article Social Media 133

Payoneer

APRIL 4, 2023

In this article, we will delve into the five key industries that are the most promising for investment in Dubai and contribute significantly to the Emirate’s Gross Domestic Product (GDP). This presents a significant opportunity for professionals in fields like PPC, copywriting, email marketing , etc.

Payment Services 26

Payment Services Financial Services eCommerce Banking 26

ROI Revolution

DECEMBER 20, 2017

You should grab our special report, Setting Ecommerce Marketing Goals. You could have blog articles focused on comparing different models and product lines, or on optimal ways to get rid of weeds in your lawn, or how to turn your lawn clippings into compost. Grab it now and pave your 2018 path to ecommerce success.

eCommerce 60

eCommerce Mobile PPC SEO 60

Inflow Insights

APRIL 1, 2020

But in the wake of an economic downturn, we’re noticing that in eCommerce, the response hasn’t been one of panic. This article, we’ll detail our observations in eCommerce during the pandemic so far. We’ll also highlight four emerging trends during this period among our own eCommerce clients: Staying the Course.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

JANUARY 30, 2018

In this article, we’ll explain why, show you what we did to fix this problem, why it worked, and how you can do the same for your own shopping campaigns. The Problem: Letting Google Decide What Product to Feature in Your Ads.

eCommerce 144

eCommerce Clothing Article Online Retail 144

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

BigCommerce

JUNE 12, 2018

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands. That’s how you maximize the ROI of your PPC campaigns.

PPC 346

PPC Merchant Services Improvements Article 346