BigCommerce

JUNE 12, 2018

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands. That’s how you maximize the ROI of your PPC campaigns.

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PPC Merchant Services Improvements Article 346

BigCommerce

MARCH 3, 2017

Let’s talk about ecommerce content marketing and it’s importance. I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. What is Content Marketing?

PPC 417

PPC eCommerce Social Media Blog 417

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. of the mobile search engine market share.

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PPC Mobile Social Media Search Marketing 78

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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PPC eCommerce SEO Information 105

Kissmetrics

OCTOBER 2, 2020

As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. Because Amazon isn’t just an e-commerce platform. Amazon bases its suggestions on other customer search terms, just like Goog l e Autocomplete. Have an e-commerce store outside Amazon? Google Rankings.

SEO 355

SEO PPC eCommerce eCommerce Platforms 355

Inflow Insights

DECEMBER 4, 2018

Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other. In what follows, I want to share with you the Milk and Cookies approach to getting the most out of the investment you make in PPC or SEO services by combining it with CRO. It’s milk and cookies, and the same is true for eCommerce.

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PPC SEO eCommerce Social Media 96

Inflow Insights

APRIL 1, 2020

But in the wake of an economic downturn, we’re noticing that in eCommerce, the response hasn’t been one of panic. This article, we’ll detail our observations in eCommerce during the pandemic so far. We’ll also highlight four emerging trends during this period among our own eCommerce clients: Staying the Course.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

GetElastic

DECEMBER 31, 2021

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC). eCommerce Conversion Metrics.

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PPC eCommerce SEO X-cart 162

Ecommerce Platforms

MARCH 13, 2020

While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. As a smaller outfit, there may be one question burning a hole in your mind: how much does an ecommerce website cost? Ecommerce Website Price: Two Driving Forces. Custom design.

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eCommerce Payment Services WooCommerce Shopify 164

Kissmetrics

NOVEMBER 15, 2021

This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts. If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. For example, let’s say you sell a piece of bass fishing equipment on your e-commerce store.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Store Growers

JANUARY 29, 2020

This article is about the last part. Because in ecommerce, your products are the number one thing. So in this article, I’ll show you what Product IQ is and how to use it to achieve better results. Read through the whole article, but implement it stage by stage. Data source 1: Ecommerce back-end.

PPC 113

PPC Article eCommerce Shopify 113

Wiser

DECEMBER 1, 2017

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . About the Author.

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PPC Shipping Costs Apparel Social Media 74

Inflow Insights

JANUARY 26, 2022

Editor’s note: This article was originally published in 2019. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!).

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PPC eCommerce Multi-channel SEO 115

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

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eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Kissmetrics

APRIL 20, 2021

In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. For example, e-commerce companies want people to purchase products on their website.

Marketing 354

Marketing eCommerce White Paper Social Media 354

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. The 10 marketing techniques in this article are easy to do yourself on any budget, regardless of whether you’re a small or large business. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives.

Social Media 165

Social Media Marketing PPC eCommerce 165

lateshipment

AUGUST 7, 2020

Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. it grows your credibility.

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eCommerce Social Media Shipping Costs Magento 240

ROI Revolution

FEBRUARY 16, 2023

There’s some disagreement among economists as to whether it will actually happen, but every ecommerce brand is highly aware of some related issues like rising inflation rates, supply chain strain, and a growing number of layoffs. If there’s a recession in 2023, what can ecommerce retailers expect and how can brands prepare for the impact?

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents. The end goal?

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eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Blogs and articles. Why Does Our Approach to eCommerce Keyword Research Work?

eCommerce 189

eCommerce SEO Article Recommendation 189

Kissmetrics

SEPTEMBER 1, 2021

On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more. Let’s Enhance is also recommended for real estate and e-commerce, where you need clear, high-quality images. title generator article summarizer writer’s helper. Getting Started With Let’s Enhance.

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Article Subscription Demo eCommerce 363

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

JANUARY 13, 2022

Editor’s note: This article was originally published in 2019. Do you want to keep the traffic from search engines coming to your eCommerce website? Thanks to competing search results and Google’s periodic algorithm updates, it’s common for eCommerce brands to see organic traffic and corresponding sales decline over time.

eCommerce 136

eCommerce SEO Recommendation Article 136

Kissmetrics

MARCH 2, 2021

In this article, we will explain the CAC metric in more detail, how you can measure it, and what steps you can take to improve it. Example 1: An E-Commerce Company. In this example, we take a fictitious e-commerce company that sells organic food products. What Goes Into Customer Acquisition Costs?

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Customer eCommerce Multi-channel Channel 350

Ecommerce Platforms

MAY 16, 2022

Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). .

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eCommerce Shopify Merchant Services Channel 211

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

OCTOBER 3, 2020

Always look in the comments of your Articles, Youtube Videos , Facebook and Instagram Posts , and ads. For example, if you’re an E-commerce store that is not using Email Marketing, you’re missing out on a lot of conversions. 2 Trinity — Best For E-commerce Conversions. Your followers share gold there.

eCommerce 363

eCommerce Social Media SEO Marketing 363

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. And it’s how I found my current role at Inflow , an eCommerce marketing agency. First, I’m going to cover what I’m talking about when I say “innovation.”

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PPC eCommerce Marketing SEO 109

Omnisend

MARCH 9, 2023

Reading Time: 7 minutes Did you know that there are AI tools that can help you with almost every part of your ecommerce business? This final image could be uploaded to your ecommerce store immediately, or put into another AI image tool to add new backgrounds. That’s right, AI isn’t all about ChatGPT and its email marketing prompts.

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eCommerce Article PPC Presentation 88

Inflow Insights

NOVEMBER 14, 2019

Do you want to keep the traffic from search engines coming to your eCommerce website? In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites. Creating content for eCommerce and scaling quality content production. Why Organic eCommerce Sales Drop When Traffic Drops.

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eCommerce SEO PPC Recommendation 106

BigCommerce

AUGUST 10, 2018

It is content and commerce at its finest. In fact, more than 30% of the world’s websites use WordPress , both as a content and commerce hub. And the success of many of the brands using WordPress has spawned an ecommerce business model and strategy: WordPress Ecommerce. A quick WordPress ecommerce FAQ.

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eCommerce WooCommerce BigCommerce Download 365

ROI Revolution

MARCH 2, 2021

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. of all ecommerce sales this year ( eMarketer ). to reach $9.92

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eCommerce Social Media Payment Services Merchant Services 195

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO. The Complete Guide to eCommerce SEO in 2017 (and Beyond).

SEO 419

SEO eCommerce Gifts Blog 419

ROI Revolution

AUGUST 5, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce was up 8.3%

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eCommerce Social Media Payment Services Merchant Services 197

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . How Did We Compile this Data?

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eCommerce Marketing eCommerce Marketing SEO 121