How to Use the Psychology of Color to Increase Website Conversions
Kissmetrics
DECEMBER 18, 2020
My own research on the topic, as this article conveys, lacks scientific evidence to back up every claim. In a classic study on color in a peer-reviewed journal article, Satyendra Singh determined that it takes a mere 90 seconds for a customer to form an opinion about a product. Use Bright Primary Colors for Your CTA.
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