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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. The entire Go There campaign was fashioned around consumer insights.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.   Diamond Art Club’s Diamond Insider Rewards Diamond Art Club offers a variety of ways to earn points.

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How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

Because of the way that NFTs work, they have numerous use cases for ecommerce stores, including anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards. Brands can initiate various customer loyalty and rewards programs based specifically on what customers are doing with those products.

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Personalization is Changing the Search Bar — and Retailers Need to Keep up

Retail TouchPoints

This shift will be especially impactful in subjective and highly personal industries, not only with music but also with things like art and fashion. Yet the stakes are high given the new, pandemic-induced opportunity for recruiting and retaining customers — U.S. Recommendation enables us to find that item, faster.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. No retailer can afford to ignore this revolutionary wave of productivity.

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Q&A: Rory and Guy Westbrook – True Vintage

365 Retail

True Vintage was created in 2014 by Rory Westbrook, a university student with a love of fashion. Here 365 Retail talks to Rory and e-commerce director Guy Westbrook to discuss the company’s continued growth, sustainability challenges, future plans and passion for vintage fashion. Vintage and 90’s fashion really appealed to me.

Fashion 113
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The future of shopping is personal

365 Retail

Online brands are starting to recognise the appetite for personalised shopping experiences and one of the most significant changes in the fashion industry is the demand for more personal try-on experiences. . Fashion brands have the biggest opportunity for online personalisation.

Fashion 90