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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 246
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. The sunset of third-party cookies isn’t the end; it’s a new beginning.

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354
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How eCommerce Impacts B2B Account Management

GetElastic

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141
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Tips To Improve Your B2B Ecommerce Business

Elsner

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1.

B2B 78
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Why Brands Should Consumerise B2B Experiences

ESW

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way.

B2B 78
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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior.

eCommerce 237