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Holiday Marketing: 5 Tips To Increase eCommerce Sales

Groove

Offer electronic gift cards. Offer Electronic Gift Cards. Whether you're a brick-and-mortar or eCommerce business, offering electronic gift cards is a great holiday marketing strategy to cater to last-minute shoppers. Use banners to promote holiday offers. Run a giveaway on social media. Leverage content marketing.

eCommerce 243
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How to define loyalty programs for B2B buyers

GetElastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. Hence, the need to define your B2B loyalty program. Differences Between B2B and B2C Loyalty Programs. How to Define Loyalty Programs for B2B Customers.

B2B 104
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How Your Brand Can Reward Holiday Shopping Procrastinators

Retail TouchPoints

You know the one, that final Saturday before Christmas when all the last-minute shoppers descend on the nearest mall to snap up remaining gift items. It will be critical for shoppers to find last-minute gifts that arrive on time. It will be critical for shoppers to find last-minute gifts that arrive on time. Gift cards.

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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? I was helping to make sure our Google Adwords were up and running and that we weren’t overspending our budget. So how’d we get there?

B2B 371
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Elastic Path Summer Product Innovation Recap

GetElastic

With the release of these new innovations, Elastic Path is making it easy to support your complex eCommerce strategy across multiple business models such as B2C, B2B, B2B2C, and DTC. Catalog Composer will be key in managing catalogs across your B2B, B2C and B2B2C business models 5x faster than any other eCommerce solution.

B2C 113
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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue.

B2B 402
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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

Each year, the company gifts ten year-long premium plan memberships. “We They allow current users to gift a subscription to their friends and family members for as little as $1. Gift subscriptions work well for MacKeeper, which makes cybersecurity software. Setting Up Coupons and Promotions in FastSpring.