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Event data could be the best gift to your organization this holiday season

Forrester eCommerce

Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this […]

Events 254
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Predictions 2020: B2B Marketers Pivot From Products To Experiences

Forrester eCommerce

Learn why experience will be the gift that keeps on giving for B2B marketing and sales.

B2B 335
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Walmart Business Launches New Holiday Tools for SMBs

Retail TouchPoints

Walmart Business has launched its Holiday Party Shop and Employee Gift Finder solutions, to help businesses and nonprofits prep for holiday parties so they can save time and money.

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Retail Minded Announces Debut B2B Trade Show Supporting Sexual Wellness: Introducing STIMULATE

RetailMinded

Nashville, TN – July 7, 2022 – Media based company Retail Minded will debut a B2B trade show, STIMULATE , supporting the sexual wellness industry in Nashville, Tennessee, on May 15 & 16, 2023. The post Retail Minded Announces Debut B2B Trade Show Supporting Sexual Wellness: Introducing STIMULATE appeared first on Retail Minded.

B2B 98
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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? I was helping to make sure our Google Adwords were up and running and that we weren’t overspending our budget. So how’d we get there?

B2B 371
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Holiday Marketing: 5 Tips To Increase eCommerce Sales

Groove

Offer electronic gift cards. Offer Electronic Gift Cards. Whether you're a brick-and-mortar or eCommerce business, offering electronic gift cards is a great holiday marketing strategy to cater to last-minute shoppers. Use banners to promote holiday offers. Run a giveaway on social media. Leverage content marketing.

eCommerce 243
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How to define loyalty programs for B2B buyers

GetElastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. Hence, the need to define your B2B loyalty program. Differences Between B2B and B2C Loyalty Programs. How to Define Loyalty Programs for B2B Customers.

B2B 104