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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 218
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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores. 74% of U.S.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain. Many retailers grapple with insufficient product data.

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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Retailers must beware. A look at the mindset of the online shopper relative to customer service should remind every retailer that they are only as good as their current interaction. Satisfaction is the gauge that retailers use to measure their performance. Think year-round love with these five critical customer service tips.

Live Chat 207
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European B2B Turnover could reach 1.7 trillion euros by 2025

365 Retail

More interestingly, the number of enterprises marketing their services and products to other businesses instead of end consumers is rising, aided by the growing variety of B2C companies diving into the B2B environment. B2B orders remain a subset of business acquisitions in meeting their services and goods supply goals.

B2B 52
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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? The way B2B buyers want to buy is changing.

B2C 114
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Rue21 Adds New CIO to Revamped Leadership Lineup

Retail TouchPoints

Fashion retailer Rue21 is bringing a new CIO on to its revamped leadership team. He will be responsible for the strategic planning and execution of Rue21 business applications and operations, integration of ecommerce and back-office platforms, B2B and B2C initiatives and maintenance of retail.

Fashion 225