FastSpring

DECEMBER 9, 2022

But it can be very time-consuming and a drain on resources to add new payment methods. DaisyDisk Case Study: Learn how DaisyDisk used the FastSpring pop-up checkout to improve the customer experience in this case study. SocialBee Case Study: Learn how SocialBee doubled its MRR with FastSpring.

Payment Services 144

Payment Services Merchant Services Payments Subscription 144

Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Video and messaging apps are leading the charge in 2018. Social Media Metrics.

Marketing 205

Marketing Social Media B2C B2B 205

Kissmetrics

FEBRUARY 4, 2021

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our client portfolio includes Fortune 500 companies and exciting challenger brands, as well as direct-to-consumer brands. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. They focus on the right PPC channels. Whether you’re interested in search, social, programmatic, shopping, or multi-channel PPC campaigns , it’s essential to find a PPC agency specializing in the platforms you want to use.

PPC 279

PPC Multi-channel Social Media B2C 279

Groove

AUGUST 21, 2022

The Challenge: Ballard Industrial is an online and in-person business that offers industrial supplies, services, and solutions both to businesses and directly to consumers. Foremost was increasing consumer awareness of their high-pressure hydraulics portfolio, safety equipment, and services such as gas detection.

Merchant Services 369

Merchant Services Payments BigCommerce B2B 369

Smile.io

SEPTEMBER 10, 2020

In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Need recognition occurs during this stage, but the consumer is not yet committed to researching solutions for the problem. To discover the best solution, consumers will research and compare many different brands.

Consumer 46

Consumer Social Media SEO Webinar 46

Kissmetrics

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. For example, if most of your email leads are coming in through free trials, you can promote your free trial offering across your channels. All you have to do is tap into it.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

MARCH 25, 2020

Here are some case studies and resources we’ve published that can help: Keep your site free of low-quality zombie pages and avoid index bloat. For further reading, here are 2 case studies we’ve published on ROAS for eCommerce companies: How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

APRIL 7, 2021

Just like your logo , the paid ad may be the first brand-related content decision-makers and consumers see. If your target base is B2B professionals or CEOs, a suit and tie might do the trick. Which marketing channels do they use to launch their paid ads ? Dress up based on how you want to represent your personal brand.

Marketing 255

Marketing Books Social Media Live Chat 255

Kissmetrics

AUGUST 13, 2020

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. There’s a reason 93% of B2B brands use email to distribute the content they create — it works. However, they don’t just produce great videos.

Marketing 361

Marketing Social Media SEO Workshop 361

ChannelAdvisor

AUGUST 15, 2022

Digital Commerce 360 just released its 2022 B2B Marketplaces: Growth and Trends report detailing the state of business marketplaces and how they’re shaping the future of business-to-business (B2B) digital commerce. The report presents several key findings, such as: Sales on B2B marketplaces increased 131% to $56.5

eCommerce 90

eCommerce B2B Channel Multichannel 90

Kissmetrics

APRIL 2, 2021

B2B Demand Generation Strategies. Once you have created your B2B strategies recognize how valuable demand generation can be. For example, Facebook advertising is a popular channel for companies to build visibility with relevant audiences. Demand Generation Case Studies. How can you implement it?

Information 260

Information Marketing B2B Customer 260

BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. Traditionally B2B retailers are going direct to consumer.

Workshop 419

Workshop Presentation Payment Services Merchant Services 419

ChannelAdvisor

AUGUST 15, 2022

Digital Commerce 360 just released its 2022 B2B Marketplaces: Growth and Trends report detailing the state of business marketplaces and how they’re shaping the future of business-to-business (B2B) digital commerce. The report presents several key findings, such as: Sales on B2B marketplaces increased 131% to $56.5

eCommerce 52

eCommerce B2B Channel Multichannel 52

Kissmetrics

DECEMBER 11, 2017

You all know those case studies that promise a mythical pot of gold at the end of a rainbow. Place lots of small bets on different tactics, channels, platforms, and mediums so that you can evaluate their effectiveness in real-time. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company.

Management 213

Management Marketing PPC Banking 213

MagentoBrain

APRIL 3, 2023

Such as B2B functionality, advanced analytics and reporting, and access to a dedicated account manager. Such as advanced marketing and promotion options, B2B functionality, and enhanced analytics and reporting. Such as B2B functionality and enhanced analytics and reporting. This provides a more complete collection of functions.

Magento 52

Magento Payment Services eCommerce Shipping Costs 52

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. View the session on demand. View the session on demand.

POS 272

POS Omnichannel Webinar Point of Sale 272

Ecommerce Platforms

APRIL 28, 2018

57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 62% of B2B marketers said the increasing lead generation is the most important goal for landing pages. (Fireclick/MarketingSherpa/com, 2014). IBM, 2011).

eCommerce 187

eCommerce Live Chat B2B Social Media 187

GetElastic

JUNE 8, 2022

It’s no secret that consumer and buyer expectations have hit an all-time high. And, this pressure isn’t unfounded, a recent Salesforce study found that “80% of customers now consider the experience a company provides to be as important as its products and services.”. New brands : acquiring a company. -

Management 78

Management B2B Books Channel 78

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. A recent survey of 1200 US consumers found that the majority of respondents are shopping online, 41% via ecommerce websites, and 16% via shopping apps. Omnichannel shopping isn’t just a passing trend. Source: Google.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

BigCommerce

AUGUST 8, 2017

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Kissmetrics

AUGUST 6, 2021

Running a hybrid B2B/B2C business? My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments. Offer omnichannel customer service : Make it easy for your customers to reach you by being available on multiple communication channels.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Groove

NOVEMBER 29, 2018

Their built in features drive traffic and revenue, taking both B2B and B2C businesses to the next level. supports both B2B and B2C. Omni-Channel Selling. BigCommerce’s omni-channel selling technology elevates your business by connecting with the modern buyer. The Channel Manager acts as the hub for all of your channels.

BigCommerce 270

BigCommerce Payment Services Merchant Services Multi-channel 270

FastSpring

JANUARY 9, 2023

Read the Mailbird case study here. Read the NotePlan case study here. Read the SocialBee case study here. FastSpring is fully compliant with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Cross-channel sales support. Advanced fraud algorithm.

Payment Services 138

Payment Services Merchant Services Payments PayPal 138

Ecommerce Platforms

FEBRUARY 27, 2023

Define key metrics Depending on the channel you’re choosing, you have to define what you’re planning to achieve. Here are the ten most prolific channels that can work for eCommerce inbound marketing Corporate blog Content marketing is one of the easiest ways to drive website traffic.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

BigCommerce

AUGUST 15, 2018

Mid-market and enterprise organizations with large, complex product catalogs often suffer the most as they add and edit volumes of products at a rapid pace across multiple channels. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Depleted or overstocked inventory.

Information 212

Information Management Merchant Services Multi-channel 212

Kissmetrics

FEBRUARY 14, 2018

People want to consume content when and where they want it. To get the right audience to attend the event, you need to promote your webinar through multiple channels actively: Leverage your current audience. LinkedIn is great for B2B marketing. Offer on-demand or replay. Promote your webinar to the right audience.

Webinar 223

Webinar Events Social Media Information 223

FastSpring

FEBRUARY 23, 2023

Just do a small test demand gen case study for a specific market, and you’ll gain a lot of knowledge by doing that.” This especially matters when you start promoting on social media apps like WeChat — marketing channels that are conversation-based. How do we help our people?” See how things go. Yandex is in Russia.

Marketing 143

Marketing Merchant Services Payment Services SEO 143

Kissmetrics

MAY 2, 2018

“Repurposing your content opens the doors to reaching more people and breathes life back into old posts that you know are well written and highly informative.” ~ Elna Cain , Professional B2B Writer. Marketers use a wide variety of channels, types, and formats for their content. Writing a white paper can be a time-consuming task.

White Paper 236

White Paper Webinar Social Media Blog 236

Ecommerce Platforms

JANUARY 14, 2020

Most starters often hang loose on the assumption that a high-yielding ecommerce business masterplan only needs to have these basics: A responsive selling channel. The basic assumption most beginners are set to believe is that products are only sold to consumers. That's isn't necessarily the case. Case studies.

Merchant Services 175

Merchant Services eCommerce Payment Services Shipping Costs 175

Kissmetrics

MAY 14, 2018

In fact, only 37% of B2B marketers have a documented content marketing strategy. In fact, 53% of consumers said they’d like to see more videos in the future. With over seven million subscribers to their channel, Red Bull has one of the most popular YouTube pages out there. You have no strategy. A lot of marketers do this.

Blog 225

Blog Webinar Social Media Marketing 225

Kissmetrics

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Share your case studies, questions, or opinions.

Webinar 349

Webinar Social Media Blog Books 349

Kissmetrics

JUNE 6, 2017

Just when you started mastering the whole ‘gated content’ thing – the whole inbound marketing thing – consumer behavior again started to shift. Most B2B marketers have followed the same playbook the past decade or so. And consumers have stopped responding. They still need multiple ‘touches’ in different channels.

B2B 207

B2B Blog Live Chat SEO 207

Kissmetrics

JUNE 22, 2021

In many cases, content is the moment when your relationship with the customer begins, and that content is going to be with them through every step of the customer journey. Your content marketing tactics are as important in 2021 as ever because the modern consumer craves an experience. Apply the same technique to your email list.

Marketing 350

Marketing Social Media Blog SEO 350

eCommerceFuel

FEBRUARY 17, 2017

So there was probably $30,000 or $40,000 of consumer sales, and then these huge chunk sales to the military for name-brand software. And really it was taking our same very simple plan and pushing it into the different marketing channels. You’d go to a channel, you’d master it, you’d move on, etc.

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

Ecommerce Platforms

NOVEMBER 11, 2019

In the B2B space, however, things are far off the norm. If your system is more inclined to the expectations that the current demographics of potential consumers indicate, there’s no doubt that your business ends up shrinking your rivals’ customer base. . The two joined hands to elevate the consumer experience for runners.

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143