Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. While in the store, they buy a video game and an extra charger cable for their phone. ( Even so, B2C and B2B customers are using multiple touchpoints and delivery methods to make purchases.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Kissmetrics

AUGUST 18, 2021

For example, if you offer coaching services to freelance writers you might cover topics like: attracting new clients nurturing prospects generating and capturing leads retaining existing clients setting and raising rates weeding out difficult or “problem” clients branding content creation and copywriting case studies.

Blog 359

Blog Books Merchant Services Social Media 359

Kissmetrics

MARCH 30, 2021

This case study reveals how Smashing Magazine experienced an impressive boost in their conversion rate when they cleared their database of all of the clutter that old plugins had created, then merged all of the databases into one. If you plan on hiring an SEO firm to create CEO copy, realize they are subject to a changing game as well.

SEO 317

SEO Social Media Blog Article 317

BigCommerce

MAY 4, 2018

Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. UX Case Study: Modern Ecommerce Design with Exxel Outdoors. In fact, The Knobs Co, a mixed B2B and B2C online seller, won a 2016 Innovation Award for their building out of a visual search tool on site.

Workshop 419

Workshop Presentation Payment Services Merchant Services 419

Kissmetrics

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. 95% of the most successful B2B marketers use metrics to measure content performance. This might come in the form of case studies or blog content in which they talk about their professional experience. Help You with Analytics.

Social Media 298

Social Media Marketing Document B2B 298

FastSpring

APRIL 18, 2024

Another great case study is Out of the Park Developments, a video game company that was experiencing sales issues in South Korea. The entire game had already been rolled out in the local language, but they were still seeing a sharp drop-off in sales at a particular point in their online checkout.

Payments 78

Payments Presentation Merchant Services Payment Services 78

Retail TouchPoints

MARCH 30, 2023

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

POS 272

POS Omnichannel Webinar Point of Sale 272

Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. YouTube and Facebook video are becoming must-haves in the digital marketing game.

Marketing 205

Marketing Social Media B2C B2B 205

Kissmetrics

OCTOBER 8, 2020

For example, if you’re offering video games to students, you’ll want to launch aggressive marketing campaigns during school breaks. The types of content which you can publish per week include: Blog posts Case studies Videos Podcasts Social media posts.

Marketing 363

Marketing Social Media Document Article 363

Ecommerce Platforms

MAY 1, 2020

The brand is offering free webinars, demos, product launch challenges, and much more to allow people to get into the course selling game. This is a nice case study on how to handle your business when you see a peak in demand. New Data on How COVID-19 Will Impact B2B Tech Spending (TrustRadius). Thinkific COVID Support.

eCommerce 104

eCommerce eCommerce Platforms Shopify Small Business Retail 104

Kissmetrics

AUGUST 25, 2020

This means they’re ahead of the game when things change. Furthermore, the B2B and B2C industries couldn’t’ be more different when it comes to PPC. Plus, they have an extensive portfolio of case studies that prove they’re great at what they do. Directive Consulting — Best for SaaS and B2B businesses.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

AUGUST 6, 2021

Running a hybrid B2B/B2C business? My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments. However, if you want to play the long game, you must invest in a robust SEO strategy. Check out LARQ’s case study.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

BigCommerce

AUGUST 8, 2017

Our early Facebook ads were complete game changers for us. Pinterest’s demographics suggest products targeted toward millennial women from the US will do very well with their ad platform, and case study data confirms this. LinkedIn is another unique social platform that revolves primarily around the B2B market.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Kissmetrics

MARCH 16, 2018

In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. The direct mail piece consisted of an Atari replicated unit, and a sticker saying “Intronis got game.”. According to Marketo, the average returns for B2B ABM are huge. It’s far from dead.

Marketing 249

Marketing Mobile PPC Games 249

Kissmetrics

DECEMBER 11, 2017

You really don’t know which playbook, game plan, or actionable tip is going to work until you experiment. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company. But it’s true. A/B testing.

Management 213

Management Marketing PPC Banking 213

FastSpring

JUNE 3, 2021

Use their story as a case study and show off their results! Think about the long game. When listing results your users can expect, be honest and think of problems and solutions vs. features and benefits. If one of your customers happens to get amazing outcomes, don’t just sit on it or share it internally.

Customer 143

Customer Games Other Recommendation 143

Kissmetrics

JUNE 12, 2017

Don’t play the game, change the game.”. They’ve read the case studies. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company. Skyscrapers: The Difference Between 1x vs. 10X Marketing. The Skyscraper Technique debuted only a few years ago. It’s a Skyscraper about Skyscrapers.

Shipping Costs 193

Shipping Costs Payment Services Blog Payments 193

Kissmetrics

JUNE 22, 2021

A study by AdPushUp showed conversion rates typically range from one to three percent. Whether you’re on a team of B2B marketers or you’re a small business owner, running A/B split tests is crucial to know for certain which headlines, calls-to-action , and types of content work best for your readers. Create High-Quality Content.

Marketing 350

Marketing Social Media Blog SEO 350

FastSpring

FEBRUARY 23, 2023

Just do a small test demand gen case study for a specific market, and you’ll gain a lot of knowledge by doing that.” Um, the good thing is most countries, most companies, they will default to Google for SaaS related terms and for b2b. it’s good for a conversation about a B2B search. See how things go.

Marketing 141

Marketing Merchant Services Payment Services SEO 141

Kissmetrics

MAY 2, 2018

“Repurposing your content opens the doors to reaching more people and breathes life back into old posts that you know are well written and highly informative.” ~ Elna Cain , Professional B2B Writer. Buffer is one of the major players in the content curation and scheduling game. In the B2B sphere, they’re an absolute must.

White Paper 236

White Paper Webinar Social Media Blog 236

Ecommerce Platforms

AUGUST 6, 2022

Here’s the current list of fulfillment methods available from ShipBob: Standard ecommerce order fulfillment Omnichannel fulfillment (for fulfilling sales on multiple marketplaces, like Amazon and eBay) Subscription fulfillment B2B fulfillment Global fulfillment Kitting Custom packaging and inserts FDA-certified food product handling.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

Ecommerce Platforms

NOVEMBER 11, 2019

In the B2B space, however, things are far off the norm. To give an illustration, your content marketing strategy needs to be at the top of its game. . The bulk part of a loyalty program should evoke interest to the target audience through a lively and amusing game. . Yet another hands-one case study we can’t miss to feature. .

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143

eCommerceFuel

FEBRUARY 17, 2017

Originally, I wanted to do video game development. And when I finally was confronted with the choice of colleges, I looked at video game design and standard programming and I said, “Well, I really love programming. Let’s stick with the core basics, and if I wanna get into video game design later, I can do that.”

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36