Forrester eCommerce

JANUARY 26, 2021

Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles. While gender diversity in B2B sales is severely lacking, company […].

B2B 446

B2B Customer Marketing 446

Forrester eCommerce

FEBRUARY 24, 2021

Now more than ever, B2B marketing leaders need a strategic vision that drives their companies' growth agenda. Learn how to create a clear, actionable strategy — and join us at B2B Summit North America to dive deeper.

B2B 441

B2B Marketing Customer 441

Forrester eCommerce

AUGUST 29, 2022

To thrive in a turbulent year, B2B marketing leaders will need to spend strategically. Taking cues from fast-growing companies can help.

B2B 370

B2B Marketing Customer 370

Forrester eCommerce

APRIL 20, 2022

What Kind of B2B Marketing Sandwich Will You Make? When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].

B2B 358

B2B Marketing Definition Customer 358

Forrester eCommerce

OCTOBER 11, 2023

Layoffs happen in B2B organizations too often and too regularly. For revenue enablement managers who want to be seen as leaders, you might as well be prepared for if, and when, the next one impacts your team. Here are five suggestions to simultaneously come to the aid of your internal customers and to up your […]

B2B 422

B2B Management Customer 422

Forrester eCommerce

AUGUST 5, 2021

Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services, particularly those driving innovation.

Payment Services 315

Payment Services B2B Technology Financial Services 315

Forrester eCommerce

JUNE 2, 2022

On February 28, 2022, BP withdrew from a $25 billion investment in the Russian oil company Rosneft. This decision was an abrupt U-turn from a mere two weeks earlier, when the CEO of BP, Bernard Looney, confidently stated that the company would “continue the business of business” in the country, even as Russian troops massed […].

B2B 369

B2B Customer Experience Marketing Customer 369

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising: What Is It? B2B Advertising With Google.

B2B 347

B2B Social Media Merchant Services Reference 347

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. Most companies are already in the midst of or have planned an entire transformation process […].

B2B 365

B2B Operations Marketing Customer Loyalty 365

Retail TouchPoints

MAY 6, 2021

Office Depot will separate itself into two independent, publicly traded companies, each with its own focused strategy and investment profile. The separation will also provide exciting opportunities for our employees, whose dedication and talent will enable both companies to realize their full potential.”. Sales fell 13% to $2.4

B2B 180

B2B Consumer Toys Supplies 180

Forrester eCommerce

FEBRUARY 13, 2023

Today, B2B buyers are making purchase decisions based on CSR criteria, the best talent gravitates to companies that live their values, and investors and other stakeholders are rewarding companies […] Those days are over.

B2B 195

B2B Other Marketing 195

Forrester eCommerce

APRIL 18, 2023

Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.

B2B 195

B2B Management Marketing Channel 195

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. What Is B2B Content Marketing?

B2B 314

B2B B2C Multi-channel Marketing 314

Forrester eCommerce

MARCH 9, 2022

B2B buyers increasingly seek out companies with values that align with their own. At this year’s B2B Summit North America, learn how B2B leaders can authentically demonstrate purpose.

B2B 195

B2B Management Marketing 195

Forrester eCommerce

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

B2B 195

B2B B2C Consumer Marketing 195

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. Unfortunately, many companies don’t do their due diligence ahead of launching an ecommerce initiative.

B2B 148

B2B eCommerce B2C Payment Services 148

Forrester eCommerce

OCTOBER 26, 2022

As B2B companies look to minimize risk, those that orient their strategies and operations around their customer base will come out ahead.

B2B 195

B2B Customer Operations Marketing 195

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

Forrester eCommerce

JUNE 24, 2019

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i]

B2B 390

B2B Events Marketing Customer Experience 390

Forrester eCommerce

MAY 4, 2020

Too many companies — especially those that enjoy initial success — ultimately fail because they cannot (or will not) meet their buyers’ evolving needs. To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […].

B2B 362

B2B Marketing 362

FastSpring

FEBRUARY 20, 2024

The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. The post fsBuilds: Automate B2B Quotes & Payments by Integrating Salesforce and FastSpring (Video) appeared first on FastSpring.

B2B 124

B2B Demo Document 124

365 Retail

FEBRUARY 7, 2024

Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce.

B2B 116

B2B Events Channel Information 116

BigCommerce

MARCH 24, 2020

It’s clear that B2B brands who expect to compete in the coming years will need an ecommerce solution that meets…

B2B 190

B2B eCommerce 190

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Forrester eCommerce

APRIL 12, 2024

This blog post is a brief overview of the 2024 B2B Summit North America session, "Building a Connected Messaging Team That Drives Alignment," where VP, Principal Analysts Barry Vasudevan and Ian Bruce will discuss current state of B2B messaging, companies that get it right, and how to build your connected messaging team.

B2B 259

B2B Blog Marketing 259

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Clean Your Email List.

B2B 195

B2B Marketing Merchant Services Webinar 195

Forrester eCommerce

NOVEMBER 7, 2023

The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent. When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.”

B2B 379

B2B Fashion Other Marketing 379

Groove

MARCH 11, 2022

The Basics of B2B Marketing. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. However, this blog is bringing B2B marketing back to the basics. Optimize for SEO. Utilize Paid Media Advertising. Conclusion.

B2B 150

B2B Merchant Services Marketing PPC 150

Kibo

SEPTEMBER 30, 2022

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. It’s clear that B2B businesses have a complex landscape to navigate. How will the economic downturn impact B2B companies? How will B2B buying habits shift?

B2B 71

B2B B2C Multi-channel eCommerce 71

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

Kissmetrics

SEPTEMBER 29, 2020

So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. 6 Sculpt — Best For B2B.

Social Media 331

Social Media Marketing B2B eCommerce 331

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

Forrester eCommerce

DECEMBER 14, 2022

(Part 1 of a two-part series) In the recently published Forrester Landscape report, we define B2B sales intelligence as: Solutions that offer data, insights, and data management services to optimize sales efficiency and effectiveness.

B2B 195

B2B Management Marketing Technology 195

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. Remember to communicate how your company is capable of solving the challenges they’re facing in their business. 4 B2B Content Marketing Strategy Tips For Success. 4 B2B Content Marketing Strategy Tips For Success. Person becomes a customer. Conclusion.

B2B 150

B2B Marketing Reference SEO 150