Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Can Retailers Act Like Tech Companies —  And Should They?

Retail TouchPoints

Walmart turned heads at SXSW earlier in March by billing itself as a tech company for the first time. Adam Blair, Editor: It’s a bit of a mystery to me why retailers want to brand themselves as tech companies, at a time when Silicon Valley’s mystique is wearing thin.

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Make No Mistake — Microsoft Is A Security Company Now

Forrester eCommerce

Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution.

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].

Investment Companies’ Content Fails To Inspire Trust

Forrester eCommerce

B2C marketing content content marketing Financial Services investment companies wealth managementIf there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020. Our analysis of […].

The Insights Beat: Get Smarter About Your Competitors, Customers And Company

Forrester eCommerce

Company insights. Insights come in many flavors. Customer insights. Consumer insights. Competitor insights. Market insights. Operational insights. Process insights. Sales insights. Marketing insights….you you get the drift.

Every Company Needs An SEO Platform

Forrester eCommerce

A pivotal part to any enterprise company’s […]. Who’d have thought that in 2018 Forrester would be publishing a Wave evaluation on SEO Platforms? Honestly, even I’m a bit surprised. We published this Wave because we have seen a rising number of inquiries from Forrester’s clients about SEO and how to improve their websites for searchers. age of the customer

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Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

One company used direct mail to get a foot in the door with $30 million+ companies, receiving a 25% response rate. He literally walked into 13 multimillion-dollar companies cold one day. Then, you can save companies as new accounts to get access to all of the individuals inside.

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Bundling matters: why telecom companies seek an API-based commerce solution

GetElastic

Unfortunately, many of the largest communications companies that attempt to offer bundles across business lines hit a technical tangle. If companies can’t offer them bundling or the kind of personalization they expect, nothing will stop them from going to one that can.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Many dropshippers are tiny companies without much marketing power, meaning they barely show up in Google search results. We’ve compiled a list of both general and niche dropshipping companies, many of which charge only for the cost of the item and shipping.

Could Your Company Benefit From a Blended Agency Model?

Forrester eCommerce

Whether you are a company CMO or an agency CEO, in-sourcing involves a lot of anxiety. Whether you are a company CMO or an agency CEO, in-sourcing involves a lot of anxiety.

The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

GetElastic

Unfortunately, many companies don’t do their due diligence ahead of launching an ecommerce initiative. With this in mind, let’s look at three of the most common mistakes companies make when implementing B2B ecommerce—and what you can do to avoid them.

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Why Do Companies Outsource?

ChannelAdvisor

All companies are looking to grow and become the best in their core competencies. Unfortunately, all companies also face the same needs in order to scale, whether its HR, accounting, marketing or customer care. The post Why Do Companies Outsource?

239: Paul Jarvis On Business, Happiness And Running A Company Of One

My Wife Quit Her Job

But the reason this interview is special to me is because his latest book “Company of One” has had a profound effect on me. I rarely gush about business books but because Company Of One spoke directly to me and my philosophies, I’m going to recommend it to everyone I meet from now on.

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6 WordPress Plugins Your Software Company Needs

FastSpring

Scroll this list to see the six WordPress plugins your software company needs to optimize design, attract prospects, view traffic, manage lists, provide security and master SEO. But seriously, it’s easier than you think to get started with online sales for your software company. The post 6 WordPress Plugins Your Software Company Needs appeared first on FastSpring. Do you have a WordPress website? Then this post is for you!

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When Goofy Kicks Donald Duck Your Company Loses

Forrester eCommerce

I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City. As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects. However, there was also a data manifestation of an age old organizational […]. advanced analytics customer analytics data insights data quality & data governance

Social media are like windows inside your company’s walls…

Bryan Eisenberg

The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media

Ecommerce Investing Insights: How to Invest in High-Growth Companies

BigCommerce

Whether they’re small start-ups in Silicon Valley or huge public companies, the best companies experience very high growth. If you mention brands like Visa, Google, Amazon, and Netflix to an 8-year-old and an 80-year-old, both people are going to immediately know the company.

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

Create incentives that the big companies can’t rival. Think of Small Business Saturday as an audition for your company. If you’re understaffed and underprepared, it’s not a good representation of your company during the other 364 days of the year.

3 Ways Ecommerce Companies Can Stay Competitive for Extreme Growth

SellBrite

At the end of the day, you’re fighting with every other e-Commerce company in your industry and so it’s up to you to stand out amongst the crowd. You could buy a mattress from a company like Eve or Casper for £349.

How machine learning can solve a $300 billion-dollar problem for apparel companies

GetElastic

Ill-fitting clothes are not just an emotional hurdle for consumers, it’s also a $300 billion-dollar problem for apparel companies. The post How machine learning can solve a $300 billion-dollar problem for apparel companies appeared first on Get Elastic Ecommerce Blog.

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

Inflow Insights

He argues that many companies die from their over-reliance and addiction to paid marketing channels. Is paid marketing a dubious channel for eCommerce companies? And in our experience, the vast majority of eCommerce companies today do this already.

Finding Drop Shipping Companies & Suppliers (+FREE Directory)

A Better Lemonade Stand

The post Finding Drop Shipping Companies & Suppliers (+FREE Directory) appeared first on A Better Lemonade Stand. For the majority of new ecommerce entrepreneurs, finding reputable drop shipping suppliers can be a daunting process, littered with scams and dead ends.

Marketers, You Need Better Measurement. Two Companies Can Show You The Light

Forrester eCommerce

In our latest report, Case Study: Advanced Measurement Transforms Marketing, we profile two companies — a retail bank and a global prestige beauty brand — about their implementation and management of their advanced measurement strategy.

How Polish B2B companies buy and sell online – Survey and report

Retail Technology Review

How many Polish companies sell and buy products online? What are their sales channels? How do they search for clients and business partners? Internet Retailing Critical Issues Retail Supply Chain

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Agile Processes Can Transform Companies From Unexpected Places: The VGZ Success Story

Forrester eCommerce

In today’s fast-paced world, you’d be hard-pressed to find an IT shop that isn’t at least experimenting with Agile. The pressure for IT to accelerate and innovate faster than ever before is real. But it’s not just IT that is feeling the heat.

Cambridge e-commerce start-up named one of Europe’s top 100 fastest growing companies

Retail Technology Review

Velocity Commerce, the online retail specialist based in Cambridge, UK, and established just six years ago in a co-founder’s home, has been named one of the fastest growing companies in Europe in the latest FT 1000report. Internet Retailing

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Some companies have been successful in inviting their core customers into beta testing to train, educate, and gain valuable feedback. Lines of traditional applications are blurring as large software companies are acquiring and integrating smaller, specialized software at a rapid pace.

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How Surfing Doggies Help One Company Sell

Bronto

The post How Surfing Doggies Help One Company Sell appeared first on Bronto Blog. See how the right event with the right sponsor and the right lead generation pipeline can help you take curious consumers from browsers to buyers.

158: How Noah Kagan Grew Sumo.com To An 8 Figure Company

My Wife Quit Her Job

Anyway since we last spoke, Noah has gone on to create an 8 figure company in the span of 3 years in Sumo.com and today we’re going to find out exactly how he did it. Today, I’m really happy to have Noah Kagan back on the show.

Omnichannel Technology (And How Companies Are Using It)

Guidance

Omnichannel Is The New Normal The omnichannel experience is no longer an option, it’s the new normal. This trend will only accelerate as voice command, smart cars, and mobile integration further expand the bandwidth of channels available. So, consumers have never had so many choices.

Will your company’s digital transformation end up as a bold decision or a bust?

Forrester eCommerce

In digital transformation, there’s a fine line between fearlessness and foolishness. Bad decisions can have all the trappings of a bold new strategy: A costly acquisition, suddenly pivoting to an unexpected new product offering, an ambitious new vision for the future. Similarly, when consumer media hypes a new business model that will “disrupt” an industry, […]. digital business digital customer experience digital disruption online retail retail

Company Blogging Tips for 2019

Groove

Companies of all sizes understand that one of the purposes of a company blog is to engage your customers in a conversation. Our Best Tips for Company Blogging. The point of brainstorming is to gather a large list of ideas, then some may need to be discussed further to determine if they are a good fit for company. You can also use your company blog as a sounding board for soon to be released items.

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8 Advertising Mistakes SaaS Companies Make All Too Often

Kissmetrics

As daunting as it might be to master, digital advertising is an unavoidable growth channel for most SaaS companies. And all the while, competition with other SaaS companies for search rankings and audience attention is becoming fiercer.

Why Sales Reps are the Best Marketers in Your Company

Kissmetrics

To make matters worse, most companies sell to multiple customer personas. Their sole goal at most companies is to bring in more visitors. On top of that, only 42% of companies can measure customer lifetime value with any accuracy.