Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].

Investment Companies’ Content Fails To Inspire Trust

Forrester eCommerce

B2C marketing content content marketing Financial Services investment companies wealth managementIf there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020. Our analysis of […].

Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

One company used direct mail to get a foot in the door with $30 million+ companies, receiving a 25% response rate. He literally walked into 13 multimillion-dollar companies cold one day. Then, you can save companies as new accounts to get access to all of the individuals inside.

B2B 526

How Retail Companies Can Handle Holiday Season Chaos

Retail TouchPoints

By Michael Hess, Waste Harmonics The holiday season is a highly anticipated and busy time for owners and operators of retail companies. based company that provides customized waste and recycling management solutions for businesses across North America.

Travel 195

Every Company Needs An SEO Platform

Forrester eCommerce

A pivotal part to any enterprise company’s […]. Who’d have thought that in 2018 Forrester would be publishing a Wave evaluation on SEO Platforms? Honestly, even I’m a bit surprised. We published this Wave because we have seen a rising number of inquiries from Forrester’s clients about SEO and how to improve their websites for searchers. age of the customer

SEO 130

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Many dropshippers are tiny companies without much marketing power, meaning they barely show up in Google search results. We’ve compiled a list of both general and niche dropshipping companies, many of which charge only for the cost of the item and shipping.

Why Do Companies Outsource?

ChannelAdvisor

All companies are looking to grow and become the best in their core competencies. Unfortunately, all companies also face the same needs in order to scale, whether its HR, accounting, marketing or customer care. The post Why Do Companies Outsource?

Could Your Company Benefit From a Blended Agency Model?

Forrester eCommerce

Whether you are a company CMO or an agency CEO, in-sourcing involves a lot of anxiety. Whether you are a company CMO or an agency CEO, in-sourcing involves a lot of anxiety.

239: Paul Jarvis On Business, Happiness And Running A Company Of One

My Wife Quit Her Job

But the reason this interview is special to me is because his latest book “Company of One” has had a profound effect on me. I rarely gush about business books but because Company Of One spoke directly to me and my philosophies, I’m going to recommend it to everyone I meet from now on.

Books 156

Ecommerce Investing Insights: How to Invest in High-Growth Companies

BigCommerce

Whether they’re small start-ups in Silicon Valley or huge public companies, the best companies experience very high growth. If you mention brands like Visa, Google, Amazon, and Netflix to an 8-year-old and an 80-year-old, both people are going to immediately know the company.

Social media are like windows inside your company’s walls…

Bryan Eisenberg

The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media

3 Ways Ecommerce Companies Can Stay Competitive for Extreme Growth

SellBrite

At the end of the day, you’re fighting with every other e-Commerce company in your industry and so it’s up to you to stand out amongst the crowd. You could buy a mattress from a company like Eve or Casper for £349.

When Goofy Kicks Donald Duck Your Company Loses

Forrester eCommerce

I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City. As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects. However, there was also a data manifestation of an age old organizational […]. advanced analytics customer analytics data insights data quality & data governance

Why Entrepreneurs Cannot Ignore Their Company’s Brand

Kissmetrics

They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has. A company brand is an intangible asset because it is not a physical object. Your company value can be cut in half.

8 Advertising Mistakes SaaS Companies Make All Too Often

Kissmetrics

As daunting as it might be to master, digital advertising is an unavoidable growth channel for most SaaS companies. And all the while, competition with other SaaS companies for search rankings and audience attention is becoming fiercer.

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

Create incentives that the big companies can’t rival. Think of Small Business Saturday as an audition for your company. If you’re understaffed and underprepared, it’s not a good representation of your company during the other 364 days of the year.

32 Ways Your Ecommerce Company Can Boost Engagement and Sales

Kissmetrics

Ecommerce companies can do the same. Though satisfaction surveys are most commonly handled with email, Spartoo is an ecommerce company that takes a proactive approach by offering a survey on its homepage. The ecommerce customer is a moving target.

Marketers, You Need Better Measurement. Two Companies Can Show You The Light

Forrester eCommerce

In our latest report, Case Study: Advanced Measurement Transforms Marketing, we profile two companies — a retail bank and a global prestige beauty brand — about their implementation and management of their advanced measurement strategy.

Why Sales Reps are the Best Marketers in Your Company

Kissmetrics

To make matters worse, most companies sell to multiple customer personas. Their sole goal at most companies is to bring in more visitors. On top of that, only 42% of companies can measure customer lifetime value with any accuracy.

Finding Drop Shipping Companies & Suppliers (+FREE Directory)

A Better Lemonade Stand

The post Finding Drop Shipping Companies & Suppliers (+FREE Directory) appeared first on A Better Lemonade Stand. For the majority of new ecommerce entrepreneurs, finding reputable drop shipping suppliers can be a daunting process, littered with scams and dead ends.

Agile Processes Can Transform Companies From Unexpected Places: The VGZ Success Story

Forrester eCommerce

In today’s fast-paced world, you’d be hard-pressed to find an IT shop that isn’t at least experimenting with Agile. The pressure for IT to accelerate and innovate faster than ever before is real. But it’s not just IT that is feeling the heat.

How to Leverage Behavioral Data Across Your Company

Kissmetrics

Customer data management platforms are the right way to go for leveraging customer event data across your company. Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that.

Events 216

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Some companies have been successful in inviting their core customers into beta testing to train, educate, and gain valuable feedback. Lines of traditional applications are blurring as large software companies are acquiring and integrating smaller, specialized software at a rapid pace.

B2B 341

How Surfing Doggies Help One Company Sell

Bronto

The post How Surfing Doggies Help One Company Sell appeared first on Bronto Blog. See how the right event with the right sponsor and the right lead generation pipeline can help you take curious consumers from browsers to buyers.

158: How Noah Kagan Grew Sumo.com To An 8 Figure Company

My Wife Quit Her Job

Anyway since we last spoke, Noah has gone on to create an 8 figure company in the span of 3 years in Sumo.com and today we’re going to find out exactly how he did it. Today, I’m really happy to have Noah Kagan back on the show.

Company Blogging Tips for 2019

Groove

Companies of all sizes understand that one of the purposes of a company blog is to engage your customers in a conversation. Our Best Tips for Company Blogging. The point of brainstorming is to gather a large list of ideas, then some may need to be discussed further to determine if they are a good fit for company. You can also use your company blog as a sounding board for soon to be released items.

Blog 40

Will your company’s digital transformation end up as a bold decision or a bust?

Forrester eCommerce

In digital transformation, there’s a fine line between fearlessness and foolishness. Bad decisions can have all the trappings of a bold new strategy: A costly acquisition, suddenly pivoting to an unexpected new product offering, an ambitious new vision for the future. Similarly, when consumer media hypes a new business model that will “disrupt” an industry, […]. digital business digital customer experience digital disruption online retail retail

How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up

Kissmetrics

Here are a few companies that did just that. A few days later, the company sends a similar email that explains their Android and iOS app. And the onboarding emails sent by Mint are one of many reasons why the company grew to 1.5 And companies are reaping the benefits.

5 Ways to Create a Brand Logo For Your Company in Just Minutes

Kissmetrics

Or, I could show you how to design a brand logo for your company with minimal effort on your part. Some of these companies will even allow you to download your logo without having to invest any money. First of all, you’ll need to go to the homepage and enter your company name, as shown.

Companies using Magento – Biggest Magento sites

Onilab User Guides

Magento is one of the most popular e-commerce platforms, providing scalability and reliable performance for the biggest companies worldwide. The company produces gourmet syrups and liquors and is known for a variety of flavors and exceptional quality.

14 KPI Calculators for E-Commerce Companies

Prisync

Thanks to KPI calculators designed by SaaS companies, eCommerce retailers can have a better understanding about their KPIs that need to be improved. One of the most important things that every eCommerce companies should focus on is their Net Promoter Score.

How E-Commerce Companies Can Compete in an Amazon-Dominated World

Kissmetrics

Companies like Walmart, Apple, Macy’s, and Costo still can’t stack up against the behemoth that is Amazon. According to research cited by McKinsey , companies that use customer data to inform their practices see 85% more sales and 25% more gross margins than those that ignore their data.

The Data Digest: Millennials Call For Values-Driven Companies, But They’re Not The Only Ones Interested

Forrester eCommerce

We’ve been researching values-based consumers for several years now, and conversation in the C-suite has progressed from “Are values really important?” to “How do we strategize accordingly?” But every now and then, lingering questions crop up that lead to misguided decision making around values.

5 Signs Your Company Needs An OMS

OrderDynamics

5 Signs Your Company Needs An OMS. These problems are typical of any company having a growing omni-channel presence. Payment processing companies and parcel shippers need to be integrated seamlessly to ensure a smooth returns process. Are you having frequent order errors?