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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 244
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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

As a result, more brands need to look for ways to incorporate 3D and AR tech into their omnichannel strategy. On the B2B side, Merrell is using 3D and AR tech to sell their products via digital showrooms, prior to manufacturing and shipping, to increase speed to market, reduce costs and lower their carbon footprint.

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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected. Connect Your In-Store and Digital Experiences with Conversational Commerce.

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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Follow Martech And Adtech To The Audience-As-A-Strategy Era

Forrester eCommerce

The sophisticated B2B marketers and advertisers I talk to are always striving to achieve some form of omnichannel reach with closed-loop reporting to refine target audiences at scale with a small number of vendors — no easy task, even with good audience technology.

B2B 195
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One Destination, Many Paths: The Content Engagement Solutions Landscape

Forrester eCommerce

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. To get content right, technology is key, but there are many paths to the ideal content destination.

B2B 369