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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Instead, you want to build up your email subscriptions to get traffic that way instead.

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How To Get Ahead of The Competition with Easy-to-Launch eCommerce Subscription Services ?

GetElastic

So it’s no surprise that after the COVID-19 stay-at-home measures were implemented, the demand for online subscription services spiked. As such, it is a great time for retailers to enter the market and add subscriptions services to their existing physical products or simply start from scratch. Why’s that you may ask?

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

RTP blog

Intelligentsia Coffee, Sugarfina Show That Retailers Must Treat B2B Buyers Like Retail Shoppers Both conferences included examples of the benefits of serving every channel in retail — including wholesale.

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Kibo Receives Highest Ranking for B2C Digital Commerce Use Case in Gartner Critical Capabilities for Digital Commerce Report 

Kibo

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

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The Empowered Marketer: Winning with Subscription Box Marketing

Optimizely

The popularity of subscription boxes isn’t slowing down. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. We grow organically.

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How the eco-friendly consumer breeds new subscription-based business models

GetElastic

The company recently launched Coyuchi for Life, the first sustainable subscription model for home textiles. As a company with a target audience of 30-50-year-old females, their subscription service allows the environmentally-conscience consumer the ability for newness with their sustainable and renewable products. Enter Coyuchi.”.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Reach Customers On Any Channel. Once you hit 251 contacts, a monthly subscription is required. Segmentation.