Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Are existing customers sticking around?

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

DECEMBER 23, 2022

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior. Retail is already changing.

eCommerce 230

eCommerce Shipping Costs Retail Recommendation 230

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.” For many B2C brands, the customer is the center of the world.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 242

B2C Marketing Technology Customer Data 242

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Your customers are on Amazon. consumers are using online marketplaces. Go Native: Maximize the Potential of a Consumer-Generated Content Landslide.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Consumers are not just looking for products these days.

B2B 78

B2B eCommerce Improvements B2C 78

Sailthru

NOVEMBER 19, 2019

In our view, Forrester’s analysis illustrates how consumers’ expectations are evolving. Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions. Traditional, scheduled campaigns are no longer enough. What We Believe Forrester Likes About Sailthru.

Channel 74

Channel Management B2C Reference 74

Optimizely

OCTOBER 29, 2019

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Seems simple?

B2C 150

B2C Customer Data Customer Marketing 150

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. Seems simple?

B2C 186

B2C Customer Data Customer Marketing 186

Kibo

APRIL 26, 2022

The past two years have demonstrated that consumers are ready and willing to change their behavior to find and purchase the things they need. Shoppers migrated online in droves in 2020, with eCommerce sales up nearly 32% from 2019 per data from Digital Commerce 360. A pivot to omnichannel shopping is also being adopted by consumers.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Forrester eCommerce

FEBRUARY 21, 2019

As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands.

Consumer 327

Consumer Marketing Customer Data Customer Experience 327

GetElastic

SEPTEMBER 2, 2021

This is where eCommerce can be a major ally to the account manager and enable the low effort buying experience customers want. When a buyer is online and presented with the option to buy using an eCommerce experience, the most critical factor is confidence that their decision will be a good one.

B2B 141

B2B Management eCommerce B2C 141

365 Retail

MAY 7, 2021

2020 was a year like no other, and the shockwaves caused by the pandemic have inherently altered consumer-facing operations at their very core. Furthermore, it’s not just retail that has been impacted by the urgent shift to e-commerce sales, several new industries, in both B2C and B2B sectors, alike have undergone a similar shift.

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

Kibo

SEPTEMBER 27, 2021

In a recent study by Gartner, nearly 90% of consumers surveyed indicated they want to see more personalization from brands, so it makes sense that personalization leads to higher AOVs. Improved Customer Engagement and Loyalty. The ability to deliver sophisticated personalized shopping experiences is more important than ever.

Payments 62

Payments eCommerce Recommendation Improvements 62

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences.

B2C 145

B2C B2B Reference eCommerce 145

Kibo

DECEMBER 14, 2021

Now, this generation is entering its prime spending years, and as millennials age into their 30s and 40s, they will be an increasingly important consumer group. This generation is also considered more digital than any before it, with more than 86% of millennials citing online shopping as their preferred buying experience.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Customization options allow businesses to build more unique and personalized shopping experiences for customers.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. AI is here, but the experience is not amazing just yet. Customer data creates seamless customer experiences.

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

JULY 17, 2018

As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data.

Marketing 170

Marketing Social Media Customer Data B2C 170

Kibo

DECEMBER 8, 2022

As more consumers and B2B buyers favor omnichannel journeys to complete their purchases, it’s more critical than ever for businesses to have an order management system that can support and enhance those experiences. Evaluating Order Management Systems for B2C Companies. Evaluating Order Management Systems for B2B Companies.

Management 62

Management B2B B2C Fulfillment 62

Kibo

OCTOBER 5, 2021

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. In one recent study of 1000 consumers, 80% indicated they want personalization from retailers.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Optimizely

JULY 25, 2019

Your customers don’t just want personalization, they expect it. In fact, almost half of consumers get annoyed when marketing from a brand isn’t personalized. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing.

Marketing 150

Marketing Recommendation Channel B2C 150

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . It totally changes how we market to the consumer.

Channel 150

Channel Department Stores B2C Recommendation 150

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. A recent survey of 1200 US consumers found that the majority of respondents are shopping online, 41% via ecommerce websites, and 16% via shopping apps. Omnichannel shopping isn’t just a passing trend. Source: Google.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Optimizely

JUNE 28, 2018

But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Kibo

OCTOBER 13, 2022

In the current state of rapidly changing consumer behaviors, composability gives brands and retailers the agility to keep pace with those changes without completely overhauling their technology ecosystems. In addition to the business benefits of composability, it also enables an optimal customer experience.

Shipping Costs 62

Shipping Costs Drop Ship B2C Customer Experience 62

ESW

MAY 23, 2018

Before the eCommerce gold rush, brands mainly relied on brick-and-mortar retailers such as Target and Walmart to sell to consumers. Today, with the rise of digital commerce, brands have direct access to their customer base. manufacturers currently sell direct to consumer. DTC sales surpassed $6.5

Consumer 122

Consumer Payment Services Shipping Costs Payments 122

Kibo

JUNE 16, 2022

While it relies on the modern tech stack, composability is a business mindset that applies to all aspects of a business—from product development and customer experience to marketing and fulfillment. Perhaps the most compelling one is that it enables you to meet changing customer demands quickly and efficiently.

Payment Services 62

Payment Services Shipping Costs Fulfillment Omnichannel 62

Omnisend

FEBRUARY 8, 2023

Emails have become an integral part of how businesses interact with consumers at different stages of the buying journey. Even if you’re growing email lists in a streamlined and segmented way, consumer behavior, interest, and intent changes are unavoidable. For example, let’s imagine a customer abandons their cart.

Shipping Costs 78

Shipping Costs Recommendation B2C B2B 78

BigCommerce

FEBRUARY 2, 2018

It’s all part of our work to improve our customer experience as much as we can.”. We believe that you can grow a business as a community of people, with artful attention to detail and the customer experience, and get continuously better at the same time. Consumers LOVE our product! Protecting Customer Data.

Merchant Services 419

Merchant Services Payment Services Beauty and Health Payments 419

365 Retail

DECEMBER 8, 2022

And these multifaceted benefits – both to the business operationally and to its ability to drive revenue performance at higher margins – is redefining how retailers are viewing the role of product experiences (PX), which is now intrinsically linked to the success of customer experience (CX).

Retail 52

Retail B2C Operations Information 52

Kibo

MAY 5, 2021

Cloud commerce platforms employ business intelligence by combining 1 st and 3 rd party customer data, behavioral data, and contextual shopping data so that content can be personalized at the individual level. 66% of customers say shopping technologies/innovations improved their experience.

Technology 62

Technology eCommerce Fulfillment Omnichannel 62

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141