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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170
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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

Use the data you have to your advantage. Today’s online shoppers are looking for customization wherever possible, and that necessitates that ecommerce stores offer a variety of payment and shipping methods. As far as shipping goes, shoppers are bound to have different priorities regarding both pricing and delivery timelines.

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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability. In fact, not only does discounting eat into margins, it reduces Average Order Value and Customer Lifetime Value as a result.

eCommerce 260
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How Headless Commerce Supports the D2C Customer Journey

Kibo

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. Something like artisanal peanut butter which can be made in your own kitchen and shipped from your garage can become a hugely successful D2C startup. A consumer buys the latest iPhone on Amazon.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

More customer data from direct interaction with consumers . Drop shipping — Drop shipping resembles traditional retailer sales in that the retailer negotiates a B2B price, sets the resale price and sells. Larger margins due to eliminating intermediaries .

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

More customer data from direct interaction with consumers . Drop shipping — Drop shipping resembles traditional retailer sales in that the retailer negotiates a B2B price, sets the resale price and sells. Larger margins due to eliminating intermediaries .

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6 Valuable Lessons from Etail East 2018

Optimizely

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.