RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

This is the time for retailers to look at where they stand and decide how to optimize all of these changes to be in the best position possible to retain customers and be ready to pivot to more digital and customer-friendly experiences. You can use it to personalize the omnichannel customer experience accurately. Probably not.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Features. Klaviyo Pros. No Hidden Costs.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 502

Customer Experience Customer Data Customer B2C 502

Optimizely

MAY 16, 2019

Here are some of my personal takeaways from the show, including the trends and technologies that will impact ecommerce and Magento customers in the coming year. But the real retail message needs to go deeper and center even further on the customer. The shopper is everywhere, but is the customer data there?

Magento 150

Magento Customer Data B2C Technology 150

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

Optimizely

AUGUST 9, 2018

After going to tons of sessions and taking pages and pages of notes, we’re back and ready to share the very best ideas and the most interesting trends we heard about during the event. For many B2C brands, the customer is the center of the world. Unfortunately, omnichannel remains a struggle for many B2C brands.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

RTP blog

NOVEMBER 1, 2019

Giving customers improved ability to navigate within a store increases loyalty to the brand. And when adding AR-based navigation to customized, data-driven offers made in real time and a digital catalog, the benefits of AR-based navigation go far beyond simply helping customers get from point A to point B. Kearney survey.

Retail 150

Retail B2C Technology Presentation 150

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Optimizely

MAY 15, 2018

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. Brendan Witcher, Vice President, Principal Analyst, Forrester Research.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Optimizely

JUNE 20, 2019

To make these marketing campaigns really effective, you need to be able to stitch together the entire history of a customer’s interactions with your brand using identity resolution technology. And the more customer data you are collecting and analyzing, the better. Make dynamic product recommendations.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. More than half of the respondents said they would trade personal and preference data to feel part of a brand’s community. . Perfecting the retail personalisation journey.

Games 57

Games Marketing Multi-channel B2C 57

GetElastic

SEPTEMBER 2, 2021

Market Trends in B2B eCommerce. With a prediction like that, it is not surprising that account managers felt a threat to their jobs and had a skeptical outlook on how eCommerce experiences would benefit their customers. This is true for both B2C and B2B buying decisions.

B2B 141

B2B Management eCommerce B2C 141

ESW

MAY 17, 2023

A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience. This builds customer loyalty and helps ensure higher customer lifetime value. And, the ecommerce experience should not stop at the time of purchase.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

ROI Revolution

APRIL 23, 2021

Another significant update is that in order for advertisers to receive ROAS data for opt-out customers, at least four of the eight conversion events will have to be configured as value optimization for the Purchase event within Aggregated Events Manager. ROAS will otherwise only be inclusive of opt-in/non-iOS customer data.

Social Media 78

Social Media B2C Events B2B 78

365 Retail

MAY 7, 2021

A permanent shift or a temporary trend? However, the most significant question we must ask ourselves should be: is this significant shift to e-commerce now a permanent mainstay in the world of retail, or is it an anomalistic trend which will fade away shortly after the exodus of the pandemic?

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

Digital Doughnut

FEBRUARY 22, 2023

CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their marketing efforts. CDPs and MAPs are two key technologies that businesses are using to deliver seamless CX.

Customer Experience 97

Customer Experience Customer Customer Data Technology 97

Onilab User Guides

FEBRUARY 15, 2019

Yesterday was the last day of Magento Live Australia 2019 – a huge event that unites Magento innovators and partners to discuss the latest e-commerce trends and share actionable tips on how to make Magento stores more powerful and converting than ever. A Power Shift Toward The Customer. They are: The Experience Economy.

Magento 53

Magento eCommerce Mobile eCommerce B2B 53

Optimizely

OCTOBER 9, 2017

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. . What’s behind this trend? For other marketers, the real challenge is accessing the customer data.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Kibo

DECEMBER 14, 2021

They follow the latest trends and may even pay more to be among the first to receive a new or innovative product. Technology is —and will continue to be — an important tool in reaching the millennial audience, which tends to be the market that tries new technologies and trends first.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Ecommerce Platforms

MAY 3, 2023

Shopify Plus merchants can also track wholesale orders, send invoices, and leverage the existing product data and apps on their Shopify store to manage B2C and B2B sales at the same time. It also syncs customer data automatically. You could also sell exclusive wholesale products.

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

Fabric

NOVEMBER 2, 2023

This includes the capability to quickly introduce new products, update pricing, modify promotions, and adjust to shifting market trends. Plus, this flexibility allows companies to adapt to market trends quickly and scale their operations as they grow. Salesforce Commerce Cloud is a legacy e-commerce platform with a large ecosystem.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Customer data creates seamless customer experiences. AI is still not fully autonomous. “AI

B2C 150

B2C Omnichannel Channel Customer Experience 150

Kibo

SEPTEMBER 27, 2021

Improved Customer Engagement and Loyalty. Brands that successfully identify customers and combine customer data with in-session analytics can create better experiences for shoppers. This enables ecommerce businesses to monitor and act on customer preferences and trends when they’re happening. ‘.

Payments 62

Payments eCommerce Recommendation Improvements 62

Optimizely

DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. …and much more.

Customer 300

Customer eCommerce B2C Fashion 300

BigCommerce

FEBRUARY 13, 2018

This trend isn’t slowing down, either. Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2B companies start offering B2C-like online ordering experiences.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

BigCommerce

FEBRUARY 2, 2018

Hop on trends early. To do this, it is pivotal that you stay up-to-date on recent, trending products and services –– and then launch an ecommerce site to capitalize on them before they hit peak popularity. This business angle can be a slippery slope, given that many trends don’t last. Find products that fulfill guilty pleasures.

Merchant Services 419

Merchant Services Payment Services Beauty and Health Payments 419

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn? Guess we’ll just have to wait and see.

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. …and much more.

eCommerce 186

eCommerce Customer B2C Fashion 186

Forrester eCommerce

AUGUST 23, 2018

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […].

Consumer 170

Consumer Technology Blog Social Media 170

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers. AI facilitates and enables scalability.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Ecommerce Platforms

MARCH 9, 2023

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. You can create custom dashboards with analytical widgets for sales, with charts, funnels, and KPIs.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. The shopping journey for a B2B customer typically tends to be more complex, involve larger-ticket items, and take longer to complete than a B2C purchase.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? But you might be at a loss as to how to do this with a brick-and-mortar location. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kibo

JUNE 16, 2022

As the post-pandemic world continues to adapt, we expect composable commerce will gain popularity as businesses look for ways to future-proof their operations and improve customer experience. Traditional bricks-and-mortar brands like Macy’s are already benefiting from this trend.

Payment Services 62

Payment Services Shipping Costs Fulfillment Omnichannel 62

BigCommerce

OCTOBER 20, 2017

To help you navigate these changes, here are some of the latest B2B ecommerce trends we’ll cover in this piece: Focus on New Customer Acquisition. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. Upgrade Your B2B Ecommerce Software. Let’s dive in. .

B2B 251

B2B eCommerce Payment Services Multi-channel 251