Remove B2C Remove Customer Experience Remove Customer Loyalty Remove Trends
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 222
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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today.

B2C 231
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Top Customer-Driven B2B eCommerce Trends

GetElastic

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

All that spending will deliver a treasure trove of data for marketers and ecommerce managers to spot trends, buying patterns and other “in-the-moment” factors. Generative AI captures customer activity that can be combined with a retailer’s own zero-party data to create compelling, personalized shopping experiences and marketing campaigns.

Toys 229
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Understanding eCommerce Business Models: A Guide

Wiser

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. D2C (Direct-to-Consumer): Brands or manufacturers sell directly to consumers, bypassing any middlemen.

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Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Optimizely

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. Zaius grew over 150% in 2018 and as we continue to expand, it’s important to bring added depth and experience to our team. Need an assist?

B2C 150
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6 Valuable Lessons from Etail East 2018

Optimizely

After going to tons of sessions and taking pages and pages of notes, we’re back and ready to share the very best ideas and the most interesting trends we heard about during the event. For many B2C brands, the customer is the center of the world. Unfortunately, omnichannel remains a struggle for many B2C brands.