Forrester eCommerce

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 379

B2C Marketing Consumer Customer Experience 379

Forrester eCommerce

AUGUST 2, 2021

just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer-experience team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. McDonald’s Corp.

Customer Experience 334

Customer Experience Customer Operations Marketing 334

Optimizely

APRIL 19, 2018

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. Is it customer service or support? Is it in the physical store?

B2C 207

B2C Channel Payment Services Customer Experience 207

Forrester eCommerce

APRIL 15, 2024

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

Consumer 251

Consumer B2C Customer Customer Experience 251

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. The shift isn’t limited to chatbots; it extends to enhancing product catalogs.

Social Media 290

Social Media B2C B2B Customer Data 290

Optimizely

JANUARY 10, 2019

The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Forrester eCommerce

OCTOBER 22, 2020

I’ve always enjoyed Forrester events, both as a customer more than a decade ago, as an analyst presenting, and as a research director acting as MC. One of the things I was most looking forwards to in 2020 as I returned to focus on our European consumer research was CX EMEA. It’s a chance to […].

Customer Experience 301

Customer Experience Customer Presentation Events 301

Forrester eCommerce

OCTOBER 26, 2021

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.

B2C 360

B2C Customer Experience Marketing Customer 360

Forrester eCommerce

SEPTEMBER 8, 2023

Has The Economy Got You Down? Inflation is rampant, and beleaguered consumers are reeling from high prices.

Consumer 411

Consumer Customer Experience B2C Customer 411

Forrester eCommerce

OCTOBER 27, 2023

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]

Retail 391

Retail Customer Experience Consumer B2C 391

GetElastic

APRIL 23, 2019

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

Multichannel 95

Multichannel B2C B2B eCommerce 95

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment.

Payment Services 147

Payment Services Payments Social Media Mobile 147

GetElastic

SEPTEMBER 15, 2021

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Optimizely

JULY 18, 2018

If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and What’s your favorite ecommerce blog right now? BigCommerce? Maybe Zaius? But wait, B2B?

B2C 150

B2C B2B Marketing BigCommerce 150

Forrester eCommerce

DECEMBER 6, 2019

It is always interesting to challenge clients on some of their assumptions, discuss what trends will accelerate next year or to be challenged on some of the […]. In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam.

Marketing 195

Marketing Events Customer Experience B2C 195

Digital Doughnut

OCTOBER 3, 2023

Businesses across multiple sectors are waking up to the transformative potential of blockchain, particularly in the realm of customer experience (CX). Blockchain technology, often associated with cryptocurrencies like Bitcoin, is evolving far beyond its financial origins.

Customer Experience 52

Customer Experience Technology Cryptocurrencies Customer 52

Forrester eCommerce

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 212

B2C Customer Customer Experience Customer Data 212

Retail TouchPoints

NOVEMBER 16, 2023

People are also adopting new diets: plant-based eating has increased, as well as diet trends such as Keto, Paleo, Mediterranean and Whole30. And with these trends come different opportunities for private-label brands. Other private-label brands include mentions, and some have symbols, signalling these diet trends on their packaging.

Retail 254

Retail B2C B2B Consumer 254

Forrester eCommerce

DECEMBER 8, 2019

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 384

Mobile Marketing Customer Experience B2C 384

Forrester eCommerce

MAY 5, 2020

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown.

Financial Services 486

Financial Services B2C Consumer Travel 486

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. Examine Your Marketing Technology Stack. Probably not.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. D2C (Direct-to-Consumer): Brands or manufacturers sell directly to consumers, bypassing any middlemen.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

FEBRUARY 1, 2022

Following the New Year inundation of year-in-review happenings and trend predictions for the year to come, there is a lot to discuss. This coincides well with the increasing trend of retailers that already have relationships with major brands and are now looking for access to smaller niche sellers that aren’t as easily found.

Small Business Retail 255

Small Business Retail Supplies Retail B2C 255

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

Magazine 257

Magazine Shopping Carts B2C Fashion 257

Digital Doughnut

FEBRUARY 22, 2023

CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their marketing efforts. CDPs and MAPs are two key technologies that businesses are using to deliver seamless CX.

Customer Experience 97

Customer Experience Customer Customer Data Technology 97

Retail TouchPoints

AUGUST 24, 2023

All that spending will deliver a treasure trove of data for marketers and ecommerce managers to spot trends, buying patterns and other “in-the-moment” factors. Generative AI captures customer activity that can be combined with a retailer’s own zero-party data to create compelling, personalized shopping experiences and marketing campaigns.

Toys 240

Toys B2C Social Media Accessories 240

GetElastic

DECEMBER 28, 2021

In this post we will: Explore this trend. And we aren’t the only ones witnessing this trend. In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity.

B2C 148

B2C B2B Technology Channel 148

Optimizely

MAY 20, 2019

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. Zaius grew over 150% in 2018 and as we continue to expand, it’s important to bring added depth and experience to our team.

B2C 150

B2C Marketing Customer Customer Loyalty 150

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. B2B buyers expect personalization experiences and are even willing to pay more. Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space.

B2B 147

B2B eCommerce B2C Payment Services 147

Pivotree Blog

FEBRUARY 27, 2023

Customers’ expectations for efficiency and personalized experiences have drastically changed, and will continue to evolve at a rapid pace, so it’s essential for commerce platforms to have the agility to respond to these changing needs at speed, and support businesses in meeting them across all channels.”

Supplies 52

Supplies Management eCommerce Platforms Shipping Costs 52

Optimizely

SEPTEMBER 11, 2018

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Retail TouchPoints

AUGUST 9, 2021

For today’s B2C brands, nothing happens outside the context of the customer. Traditional corporate balance sheets can capture a snapshot of financial health in a given moment, but they do little to recognize the long-term value of customer-obsessed marketing organizations. The New Balance Sheet.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Kibo

SEPTEMBER 22, 2021

The staggering growth in ecommerce spending is, itself, a trend. But one of the essential “trends within a trend” is the rapid adoption of ecommerce personalization , a key technology that consumers are increasingly demanding and retailers are increasingly embracing. Trend 1: AI-Powered Product Recommendations.

eCommerce 62

eCommerce Recommendation Technology Fulfillment 62

retailnext

FEBRUARY 4, 2020

In retail it is helping create better customer experiences, streamline B2B and B2C operations, and provide better products and services. We live in a rapidly advancing technological world, where technology is disrupting the way every industry does business.

Retail 88

Retail eCommerce Clothing Apparel 88

Kibo

SEPTEMBER 30, 2022

Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. Aside from these general, long-term trends, there are more immediate reasons for B2B businesses to invest in eCommerce capability.

B2B 71

B2B B2C Multi-channel eCommerce 71