Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Forrester eCommerce

AUGUST 2, 2021

just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer-experience team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. McDonald’s Corp.

Customer Experience 331

Customer Experience Customer Operations Marketing 331

Optimizely

APRIL 19, 2018

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. Is it customer service or support? Is it in the physical store?

B2C 207

B2C Channel Payment Services Customer Experience 207

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience.

Social Media 270

Social Media B2C B2B Customer Data 270

Forrester eCommerce

OCTOBER 26, 2021

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.

B2C 360

B2C Customer Experience Marketing Customer 360

Optimizely

JULY 18, 2018

If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. BigCommerce?

B2C 150

B2C B2B Marketing BigCommerce 150

Forrester eCommerce

DECEMBER 6, 2019

It is always interesting to challenge clients on some of their assumptions, discuss what trends will accelerate next year or to be challenged on some of the […]. In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam.

Marketing 195

Marketing Events Customer Experience B2C 195

Forrester eCommerce

OCTOBER 22, 2020

I’ve always enjoyed Forrester events, both as a customer more than a decade ago, as an analyst presenting, and as a research director acting as MC. One of the things I was most looking forwards to in 2020 as I returned to focus on our European consumer research was CX EMEA. It’s a chance to […].

Customer Experience 297

Customer Experience Customer Presentation Events 297

Forrester eCommerce

APRIL 15, 2024

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

Consumer 246

Consumer B2C Customer Customer Experience 246

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

Multichannel 95

Multichannel B2C B2B eCommerce 95

Forrester eCommerce

SEPTEMBER 8, 2023

Has The Economy Got You Down? Inflation is rampant, and beleaguered consumers are reeling from high prices.

Consumer 407

Consumer Customer Experience B2C Customer 407

GetElastic

APRIL 23, 2019

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Forrester eCommerce

OCTOBER 27, 2023

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]

Retail 389

Retail Customer Experience Consumer B2C 389

Forrester eCommerce

OCTOBER 15, 2020

Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down.

Marketing 345

Marketing Customer Technology Consumer 345

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment.

Payment Services 147

Payment Services Payments Social Media Mobile 147

GetElastic

SEPTEMBER 15, 2021

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Retail TouchPoints

JUNE 23, 2020

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events have many marketers questioning how they can move forward with their influencer campaigns in a way that balances compassion with the company’s business objectives.

Marketing 277

Marketing B2C Document Travel 277

Forrester eCommerce

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. The employee data tsunami is […].

B2C 208

B2C Customer Customer Experience Customer Data 208

Forrester eCommerce

DECEMBER 8, 2019

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 382

Mobile Marketing Customer Experience B2C 382

Optimizely

MAY 20, 2019

Kyle Flaherty, go-to-market and branding leader, joins Zaius as CMO to accelerate growth and amplify one of the hottest brands in MarTech. Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. About Zaius.

B2C 150

B2C Marketing Customer Customer Loyalty 150

Retail TouchPoints

NOVEMBER 16, 2023

People are also adopting new diets: plant-based eating has increased, as well as diet trends such as Keto, Paleo, Mediterranean and Whole30. And with these trends come different opportunities for private-label brands. Other private-label brands include mentions, and some have symbols, signalling these diet trends on their packaging.

Retail 234

Retail B2C B2B Consumer 234

Forrester eCommerce

AUGUST 5, 2020

Late last year, in Forrester’s APAC predictions 2020 event, one of the predictions we made is “Leading brands will differentiate with ethical marketing to build long-term value.” Fast forward to the second half of the year, we see COVID-19 is accelerating the trend.

Marketing 304

Marketing Events Consumer Customer Experience 304

Wiser

OCTOBER 11, 2023

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Pros: Large customer base, higher sales volume, greater market share.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Forrester eCommerce

OCTOBER 28, 2021

Values-based consumers — people who vote with their wallets to support brands that align with their values — are on the rise, a trend accelerated by COVID-19. These consumers are making brands more aware of the importance of corporate social responsibility and sustainability.

Marketing 326

Marketing Consumer Customer Experience B2C 326

Retail TouchPoints

AUGUST 24, 2023

In fact, seven out of 10 marketers in the U.S. It’s being used to generate marketing content including social media posts, videos and images. It’s also accelerating the creation of virtual and augmented reality experiences, allowing consumers to interact with products in their environments.

Toys 227

Toys B2C Social Media Accessories 227

Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 195

Marketing Consumer Customer Experience B2C 195

Optimizely

OCTOBER 10, 2018

But because subscription boxes are such a successful business model, the market has also gotten far more competitive. This is exactly why Yosef “Joe” Martin decided to get directly involved in marketing his beauty subscription box company, Boxycharm. But he quickly recognized a massive opportunity in the beauty box market.

Subscription 150

Subscription Marketing Social Media B2C 150

Forrester eCommerce

MAY 18, 2020

Firms Poised To Survive The Pandemic Aren’t Laying Off CX Pros, They’re Doubling Down To cut costs, companies are laying off employees in customer experience, customer success, and customer support. Second, firms with a strong CX function have the customer understanding needed to weather the pandemic.

Marketing 337

Marketing Customer Experience Improvements Customer 337

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Merchants can view the performance of their videos in the merchant dashboard, which will be updated over time to include other metrics such as customer likes and watch time.

Magazine 237

Magazine Shopping Carts B2C Fashion 237

Forrester eCommerce

FEBRUARY 18, 2020

The Demise Of The Cookie Is Only One Crumb Of The Data Deprecation Issue When marketer inquiries began to flood after Google’s announcement that it will phase out third-party cookie support by 2022, we had to share some bad news: There isn’t a simple solution. Data deprecation is a much bigger trend that is changing how marketers work.

Marketing 221

Marketing Consumer Information Customer Experience 221

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. That needs to change.

Customer 297

Customer Multi-channel B2C Omnichannel 297

Digital Doughnut

FEBRUARY 22, 2023

CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their marketing efforts. CDPs and MAPs are two key technologies that businesses are using to deliver seamless CX.

Customer Experience 97

Customer Experience Customer Customer Data Technology 97

GetElastic

DECEMBER 28, 2021

Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. In this post we will: Explore this trend. Explain how we support all routes-to-market with one platform at Elastic Path.

B2C 148

B2C B2B Technology Channel 148

Retail TouchPoints

DECEMBER 9, 2020

As a result, marketers need to work harder to sell to young Americans. As the financial rift between generations grows, marketers must consider new strategies to target and attract young business. It’s not enough to segment based on generation: Marketers must understand the motivational trends that guide shoppers.

Shipping Costs 149

Shipping Costs Marketing Channel B2C 149

Forrester eCommerce

NOVEMBER 30, 2023

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

Consumer 231

Consumer Marketing Customer Experience B2C 231