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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores. virtual reality).

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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 223
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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. Content creation : Consumers make a personal choice to shop with a retailer and expect a tailored experience reflecting that decision. to demystify generative AI.

Toys 230
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On-Demand Webinar: Maximize Your Commerce Technology to Build Customer Loyalty with Guest Emily Pfeiffer 

Kibo

When evaluating eCommerce technologies, customer expectation management needs to stay top of mind. Shoppers may only see the front-end user experience, but the back-end operational systems play a crucial role in creating frictionless shopping journeys.

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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 Brands and retailers need to rethink what it means to provide that level of service and convenience now that expectations have changed. times more likely to stay loyal to brands that deliver a great experience.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). Image source. is founded.

eCommerce 417