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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well. READ THE INTERVIEW.

Fashion 321
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. Need Supply: Stay true to your roots. They also invest heavily in fashion-driven editorial content on their website. But it is possible!

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

Fashion 236
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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year.

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

Alternative Supply Chain Options. Supply chain concerns are still rampant, and this is causing serious reconsideration of supply chain dependencies and the search for ways to better safeguard against the challenges of the past two years. Fashion and hard goods retailers aren’t the only ones benefiting from BOPIS.

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Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs. ONYCHEK is a great example of a niche fashion brand serving hard-to-find communities.

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Case Study: How Two Facebook Ads Generated Seven Months of B2C Sales in 30 Days

Inflow Insights

Who doesn’t respond when called on in such a clever fashion? ” or “Hurry, Supplies Are Limited!” A natural call to action was woven into the primary text field: “Strengthen your puzzle game.” ” This statement invoked a subtle nudge in the form of a challenge.

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