Groove
JANUARY 19, 2022
In our 15 years as an eCommerce agency, we’ve noticed that the lack of product details on a product page is a common problem among both B2C and B2C eCommerce merchants. Content must be added around a product to educate potential customers on what they’re buying. Potential Friction Point: Lack of Product Details.
Wiser
OCTOBER 11, 2023
B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. If you aim for quick expansion and high profitability, a B2C model with aggressive digital marketing strategies might serve you well. For example, Amazon and eBay.
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Optimizely
MARCH 14, 2019
Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.
ESW
MAY 17, 2023
Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience.
Retail TouchPoints
JUNE 7, 2023
These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).
365 Retail
MARCH 8, 2023
Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. AI-idols are set to become more commonplace in the year ahead. Tech advances have increased engagement by allowing virtual influencers to appear in livestreams alongside real people.
Optimizely
JUNE 20, 2019
Customers are fickle. You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. While customizing your campaigns to your buyers is great, it can be time consuming if you try to do it manually. Make dynamic product recommendations.
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