article thumbnail

How Integrations Power B2C Marketing

Optimizely

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. That’s why integrations are the key technology that will power B2C marketing in 2018. Product catalog data.

B2C 170
article thumbnail

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? The many systems of B2C marketing.

B2C 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

50/50: Gratuity Has Reached A Tipping Point

Forrester eCommerce

Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate. Find out the consumer sentiment on this hot topic.

article thumbnail

Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

B2B 252
article thumbnail

How In-Store Data Drives Digital Marketing Success

Optimizely

If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). This will then enable you to implement a true omnichannel marketing strategy. But what are you doing with that vital information?

Marketing 225
article thumbnail

38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Email service provider (ESP) – Software used by companies to manage their email marketing efforts.

eCommerce 199
article thumbnail

The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.