Remove buy-online-pickup-store-understanding-and-managing-complexities
article thumbnail

What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. So, how does Maslow’s pyramid relate to online fraud? Traditional retailers with digital commerce operations compete head-to-head with online retailers for demanding customers.

article thumbnail

How Hot Topic and Lamps Plus Mastered Inventory Management and More

Retail TouchPoints

Smart retailers are realizing that their increasingly complex omnichannel offerings have made strong supply chain management more important than ever. Retailers need to handle inventory in stores and distribution centers, keep an eye on both digital and physical shelves and keep costs down with efficient logistics and routing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. Thoughts of efficiency, integration with key systems and profitability were put on the back burner during the worst of the crisis.

article thumbnail

Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

Wiser

As the world navigated the complexities brought on by COVID-19, retail strategies had to evolve rapidly to maintain a competitive edge. By understanding and acting on these evolved metrics, brands can optimize their offerings, increase revenue, and forge stronger connections with their customers.

article thumbnail

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

Use Local Inventory Ads to support curbside pickup. Many of these retailers are using Local Inventory Ads (LIAs) on Google to move store inventory and engage with nearby shoppers. LIAs promote available products that shoppers can receive via curbside store pickup. Prime Day and its halo effect mark July.

Other 198
article thumbnail

#IRL Mania: The New Value Of A Retail Footprint For DTC Brands

RTP blog

With consumers often being exposed to media in one channel, but buying the product in another, it’s clear that measurement needs to be considered holistically. The benefits of having a physical presence can outweigh any potential cannibalization of online sales for many growing brands.

Retail 150
article thumbnail

Accelerate Order Management Success in 2021

Kibo

That continued ascension is paired with a renewed focus on upscaled in-store retail experiences that are more personalized, more efficient, and more connected. Order management is the foundation that can drive a truly agile multichannel experience. Guide: Accelerate Your Order Management Success. Download Guide.