ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

GetElastic

MAY 18, 2021

Business functions, such as eCommerce, marketing, and sales, seek rapid time to market and quick updates in a “move fast, break it and learn” approach centred on meeting an ever-changing and increasing set of customer expectations. Why are we trying to prove that B2B eCommerce is effective?

B2B 88

B2B eCommerce Channel eCommerce Platforms 88

GetElastic

MAY 18, 2021

B2B eCommerce Proofs of Concept (POCs) waste precious time that business and IT teams need to spend on MVPs (Minimum Viable Products). In working with many B2B firms, we are often asked the question by both business and IT teams, “Can we prove out the efficacy of our eCommerce effort prior to investing fully in the channel?”

B2B 78

B2B eCommerce Channel eCommerce Platforms 78

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

BigCommerce

AUGUST 17, 2017

According to a study by Tomoson , influencer marketing yields a $6.50 And the quality of customers acquired through influencer marketing is also better. It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. return on investment for every dollar spent.

Marketing 419

Marketing Social Media Blog Clothing 419

Algopix

AUGUST 30, 2023

A well-rounded education will benefit your overall eCommerce strategy. Interactive elements like interviews, case studies, and Q&A sessions enhance the learning experience. The podcast features interviews, case studies, and expert insights, equipping listeners with actionable strategies to enhance their e-commerce ventures.

eCommerce 108

eCommerce Shopify Information Technology 108

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 HubSpot Ecommerce Marketing Training Course. Ecommerce Marketing Mastery. Go to the top. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Elsner

FEBRUARY 28, 2019

The role is just not limited to decision making but has precedented the traditional sales tool like case studies and testimonials. People still believe in the greatest myth around eCommerce wholesale that it is difficult to get your sales channel up and running” said Pierre Verrier. trillion B2B eCommerce market.

B2B 110

B2B Definition eCommerce B2C 110

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Jumpshot

APRIL 5, 2018

This may help explain why they’ve taken more market share at large than Purina has. Total Blue Buffalo and Purina purchases by retail channel in 2017. Chewy.com is a valuable case study for digital marketers looking for proven ways to compete in an Amazon-dominated marketplace. Lessons Learned.

eCommerce 60

eCommerce Shipping Costs Retail Subscription 60

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 204

eCommerce SEO Social Media Improvements 204

BigCommerce

APRIL 6, 2017

customer reviews) affect your conversion rates across the board –– in all industries and on all channels. There’s no better place to share customer testimonials than across your social channels. Case Studies. Case studies are not the best use case for every ecommerce company. Social Media.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

ROI Revolution

JUNE 7, 2018

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. The first key strategy centered on incorporating the value of email into calculating ROI on other digital channels.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

BigCommerce

JULY 11, 2017

We’re currently in the process of getting as many of those case studies as possible onto the website. Like all aspects of marketing, they aren’t just relevant to one channel such as SEO. Will our competitors be able to figure out how we did what we did and for who?

SEO 416

SEO B2B Shipping Costs B2C 416

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. As I mentioned, the side effect of this approach is natural growth.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Kissmetrics

SEPTEMBER 19, 2020

Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Traffic and Sales

MARCH 16, 2017

For eCommerce, this could mean comprehensive guides. The best example of an eCommerce store that does this is Right Channel Radios. Just from doing that exercise, you now have two content templates that you can use: 1) for creating “X tips” articles and 2) a case study article. CB Radios for Jeeps.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

Ecommerce Platforms

AUGUST 6, 2022

Beyond standard ecommerce platforms, ShipBob also integrates with several marketplaces for multichannel fulfillment, such as: Amazon Ebay Walmart Backerkit (for crowdfunding). Red Stag Software. Merchants receive a robust fulfillment software once they sign up for any logistical service from Red Stag Fulfillment.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

Jumpshot

NOVEMBER 9, 2016

As for the specific advertising channels that drive off-site conversions, paid search is the leading traffic generator accounting for 84 percent of the click-throughs. However, PLAs are the most efficient advertising channel for marketplace transactions, yielding a 16 percent lift. Retargeting. Bottom line: Our analysis of the U.S.

Apparel 68

Apparel eCommerce Fashion Marketing 68

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Some things that we’ve seen work well are comparison guides and case studies.

Consumer 46

Consumer Social Media SEO Webinar 46

BigCommerce

DECEMBER 8, 2017

Not only do they get a “case study” they can use on their website, blog, social media accounts, podcast, YouTube channel, you get the drift, you also make them happy their insights or recommendations have been valuable. Describe their impact on your life.

eCommerce 340

eCommerce Social Media Reference Article 340

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Connecting the Multi-Channel Dots.

Social Media 128

Social Media Multi-channel PPC Channel 128

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 361

Social Media Marketing Webinar White Paper 361

SellBrite

OCTOBER 24, 2017

In addition to looking at your own campaigns, it can also be beneficial to spend time learning what other ecommerce companies did to boost sales and fuel growth last year during the holidays. To dive into other examples and case studies, explore some of these resources: 150 Years of the Best Holiday Campaigns from Bigcommerce.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

eCommerceFuel

NOVEMBER 16, 2020

One way or another, everyone reaches the point in their growth when marketing starts to play a huge role in business success. How about stepping back and taking stock of your current marketing methods? Ecommerce marketing can get tricky. What Do Good Marketing Techniques Entail? What Are the 3 Marketing Strategies?

eCommerce Marketing 51

eCommerce Marketing Marketing eCommerce Social Media 51

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.”

POS 288

POS Omnichannel Webinar Point of Sale 288

Ecommerce Platforms

FEBRUARY 27, 2023

Define key metrics Depending on the channel you’re choosing, you have to define what you’re planning to achieve. 9 Inbound Strategies for Ecommerce Inbound marketing is all about creating something your clients would love to see, whether it’s something recreational or informational.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Groove

OCTOBER 1, 2020

There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more. In the video below, Bethany shares some of the trusted marketing tools we use here at Groove. Check out the 4 social media marketing tools our team trusts.

eCommerce 300

eCommerce Social Media SEO Mobile 300

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). Social media advertising.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420