Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 204

eCommerce SEO Social Media Improvements 204

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

BigCommerce

DECEMBER 8, 2017

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340

eCommerce Social Media Reference Article 340

ROI Revolution

JUNE 7, 2018

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. The first key strategy centered on incorporating the value of email into calculating ROI on other digital channels.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. Creating Your Google Shopping Campaign.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. customer reviews) affect your conversion rates across the board –– in all industries and on all channels. There’s no better place to share customer testimonials than across your social channels. Case Studies. BigCommerce Case Studies.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

BigCommerce

JULY 11, 2017

We’re currently in the process of getting as many of those case studies as possible onto the website. Like all aspects of marketing, they aren’t just relevant to one channel such as SEO. We recommend checking them out and having a play around as the best way to learn the ropes.

SEO 416

SEO B2B Shipping Costs B2C 416

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. We recommend creating an editorial calendar to keep track of when specific posts are scheduled for.

Consumer 46

Consumer Social Media SEO Webinar 46

Ecommerce Platforms

AUGUST 6, 2022

Beyond standard ecommerce platforms, ShipBob also integrates with several marketplaces for multichannel fulfillment, such as: Amazon Ebay Walmart Backerkit (for crowdfunding). However, your choice may depend entirely on which ecommerce platform integrates easiest with each 3PL. Red Stag Software.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

SellBrite

OCTOBER 24, 2017

In addition to looking at your own campaigns, it can also be beneficial to spend time learning what other ecommerce companies did to boost sales and fuel growth last year during the holidays. To dive into other examples and case studies, explore some of these resources: 150 Years of the Best Holiday Campaigns from Bigcommerce.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 361

Social Media Marketing Webinar White Paper 361

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. So where’s the right place to do a product recommendation?

POS 291

POS Omnichannel Webinar Point of Sale 291

Groove

OCTOBER 1, 2020

There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more. We recommend doing some research before investing in a tool. In the video below, Bethany shares some of the trusted marketing tools we use here at Groove.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Inflow Insights

DECEMBER 3, 2019

In the experience of eCommerce businesses we’ve spoken to, there are three main use cases that both Monetate and Certona can handle well, these include: Product recommendations. Content recommendations (and content personalization). Monetate vs. Certona: Use Cases of Each Personalization Engine.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Inflow Insights

JULY 13, 2021

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. Don’t forget to use Customer Lifetime Value in your calculations, too.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

FEBRUARY 23, 2018

Examples of ecommerce customer loyalty programs (with case studies). Or, test out a loyalty program to help grow a specific channel. Online retailers operating in markets with several competitors are also ideal candidates for a loyalty program. All of those recommendations are a call to community-building.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). Social media advertising.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Inflow Insights

FEBRUARY 27, 2019

He argues that many companies die from their over-reliance and addiction to paid marketing channels. He writes, “The key insight here is that paid marketing is tricky to grow, at scale, as the primary channel. Is paid marketing a dubious channel for eCommerce companies?

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. I simply messaged founders and marketers on LinkedIn and interviewed them, one by one. The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

BigCommerce

OCTOBER 26, 2017

But, while technology changes the channels and touchpoints that merchants and consumers connect in, the underlying foundations remain the same. The only thing that is changing are the channels and mediums in which we interact. The Australian ecommerce market, for example, is worth $15.5 Get it now.

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

AcquireConvert

JUNE 30, 2020

Building an audience for your business is by far the most important thing you can do in ecommerce marketing. Email is the most important channel for you to cultivate.”. Social is spread out across multiple channels and therefore more expensive and time consuming to manage. Build a Blog Marketing Community.

Shopify 36

Shopify Payments Blog Social Media 36

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

FastSpring

FEBRUARY 23, 2023

Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. This especially matters when you start promoting on social media apps like WeChat — marketing channels that are conversation-based. How do we help our people?” See how things go.

Marketing 143

Marketing Merchant Services Payment Services SEO 143

BigCommerce

DECEMBER 5, 2017

You’ll also find recommendations on BigCommerce apps and integrations that fellow entrepreneurs use to succeed. It is the cost spent on acquiring new customers (marketing expenses) divided by the number of customers acquired for that given period. . Additional Recommended Reading. Additional Recommended Reading.

Customer 381

Customer Live Chat Social Media BigCommerce 381

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223

BigCommerce

FEBRUARY 27, 2018

Traditionally , word of mouth marketing was spread from one person to another based on recommendation. Modern word of mouth marketing describes both targeted efforts and naturally occurring instances where users share their satisfaction with a brand. In the International Journal of Market Research , M. Creating a buzz.

Social Media 410

Social Media Marketing Payment Services Reference 410