BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Clothing 419

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. Let’s get started.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 You could also get tips on how to use tools like Google Ads, Google analytics, and social media marketing for your ecommerce store.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Elsner

FEBRUARY 28, 2019

The role is just not limited to decision making but has precedented the traditional sales tool like case studies and testimonials. People still believe in the greatest myth around eCommerce wholesale that it is difficult to get your sales channel up and running” said Pierre Verrier. trillion B2B eCommerce market.

B2B 110

B2B Definition eCommerce B2C 110

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 204

eCommerce SEO Social Media Improvements 204

BigCommerce

DECEMBER 8, 2017

Not only can a CRM act as a virtual Rolodex, it’ll also keep every email, call, and social media interaction in one place so you can see at a glance your previous communication with a reporter or publication. Three of the The Next Web’s top five posts from the past half year are about social media.

eCommerce 340

eCommerce Social Media Reference Article 340

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Successful brands have a prevalent social media presence and engage users with unique, sharable content.

Consumer 46

Consumer Social Media SEO Webinar 46

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

SellBrite

OCTOBER 24, 2017

Social Media Mentions — How many social media mentions or interactions about your brand or products do you want to influence throughout your campaign? To dive into other examples and case studies, explore some of these resources: 150 Years of the Best Holiday Campaigns from Bigcommerce.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Ecommerce Platforms

AUGUST 6, 2022

Beyond standard ecommerce platforms, ShipBob also integrates with several marketplaces for multichannel fulfillment, such as: Amazon Ebay Walmart Backerkit (for crowdfunding). Red Stag Software. Merchants receive a robust fulfillment software once they sign up for any logistical service from Red Stag Fulfillment. ShipBob Customer Support.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

BigCommerce

APRIL 6, 2017

It’s about interaction, and how social proof (i.e. customer reviews) affect your conversion rates across the board –– in all industries and on all channels. Social Media. There’s no better place to share customer testimonials than across your social channels. Case Studies. Read more. .

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 361

Social Media Marketing Webinar White Paper 361

BigCommerce

JULY 11, 2017

We’re currently in the process of getting as many of those case studies as possible onto the website. Like all aspects of marketing, they aren’t just relevant to one channel such as SEO. Will our competitors be able to figure out how we did what we did and for who? And there you have it.

SEO 416

SEO B2B Shipping Costs B2C 416

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Because of the immediate effects of iOS 14.5,

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Groove

OCTOBER 1, 2020

To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals. Establish a social media branding strategy. Take advantage of marketing tools. Have an optimized email marketing strategy. Create buyer personas.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Traffic and Sales

MARCH 16, 2017

Second Strategy: Borrow reputation & build social media traffic via Instagram marketing. For eCommerce, this could mean comprehensive guides. The best example of an eCommerce store that does this is Right Channel Radios. Product placements Instagram is another source of high converting traffic.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

Ecommerce Platforms

FEBRUARY 27, 2023

Here’s how you can arrive at an accurate answer: Demographics research Keyword research Social media research Customer journey modeling Customer interviews Based on these buyer personas, decide what content you’re going to produce, where, and how you’re going to distribute it.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success.

Marketing 166

Marketing Social Media SEO PPC 166

eCommerceFuel

NOVEMBER 16, 2020

One way or another, everyone reaches the point in their growth when marketing starts to play a huge role in business success. How about stepping back and taking stock of your current marketing methods? Ecommerce marketing can get tricky. What Do Good Marketing Techniques Entail? What Are the 3 Marketing Strategies?

eCommerce Marketing 51

eCommerce Marketing Marketing eCommerce Social Media 51

ROI Revolution

MARCH 14, 2022

Emerging Social Media Platforms. Emerging social media platforms rank third overall in the top digital marketing trends for 2022 and are a top trend for 42% of marketing decision-makers. TikTok is now the third largest social network in the US, second only to Facebook and Instagram.

Marketing 78

Marketing eCommerce Social Media Shipping Costs 78

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. You can build a loyalty list in many ways; we recommend building a flow in your eCommerce marketing automation platform that sends to customers who have reached a certain spend threshold. Social Media Logins.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Inflow Insights

FEBRUARY 27, 2019

He argues that many companies die from their over-reliance and addiction to paid marketing channels. He writes, “The key insight here is that paid marketing is tricky to grow, at scale, as the primary channel. Is paid marketing a dubious channel for eCommerce companies?

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. I simply messaged founders and marketers on LinkedIn and interviewed them, one by one. The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

AcquireConvert

JUNE 30, 2020

Building an audience for your business is by far the most important thing you can do in ecommerce marketing. Email still outperforms paid customer acquisition and social by a long way. Email is the most important channel for you to cultivate.”. The biggest social media mistake I’ve ever made.

Shopify 36

Shopify Payments Blog Social Media 36

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

BigCommerce

DECEMBER 5, 2017

Use your social media channels to run ads featuring a coupon that’s redeemable on your website if you have a pretty solid target demographic figured out. If you’re more into drip campaigns or interacting with customers off of social media and perhaps have a popular blog, your email list is a bona fide money-making machine.

Customer 381

Customer Live Chat Social Media BigCommerce 381

FastSpring

FEBRUARY 23, 2023

One strategy he recommends is creating a microsite before expending resources to localize your main web presence: “Use localized keyword research, run a paid media campaign, analyze the competitors, and see what the demand percentages are. That’s a great way as an entry point before you do a heavy investment into a new market.

Marketing 141

Marketing Merchant Services Payment Services SEO 141

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223

BigCommerce

FEBRUARY 27, 2018

But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth.

Social Media 410

Social Media Marketing Payment Services Reference 410

SellBrite

JULY 26, 2019

Headless ecommerce is the new industry buzzword. It seems everyone from BigCommerce to Shopify to WebFlow and a whole handful of newer ecommerce startups are touting the capability, use cases, case studies, and more. The first digitally native generation has a starkly different media diet.

eCommerce 92

eCommerce BigCommerce Shopify Beauty and Health 92