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Rewards Case Study: Tim Hortons Rewards

Smile.io

In a competitive industry with brands like Starbucks and McDonald's zeroing in on loyalty program updates, Tim Hortons is up against some steep(ed) competition. Let’s look at what this new program offers and if the changes were worth the wait or if it will have customers missing Tims’ old fashion plain rewards.

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Rewards Case Study: Indigo’s plum PLUS Rewards

Smile.io

Another unique opportunity for members to earn points is presented through their recommendations section. As a book lover, I am constantly reading reviews and seeking out recommendations to find my next great read. Plum PLUS rewards uses data from previous ratings and purchases to suggest custom recommendations for each customer.

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Conversion Optimization: 4 Ways to Optimize Your Product Pages

UpSellIt

Provide Personalized Recommendations Successful ecommerce brands focus on personalization, and AI-driven product recommendations are an excellent strategy to cater to specific shoppers’ needs. Recommendations should be as seamless as possible, unless a user is truly about to abandon your website. Here’s how you achieve it.

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Conversion Optimization: 4 Ways to Optimize Your Product Pages

UpSellIt

Provide Personalized Recommendations Successful ecommerce brands focus on personalization, and AI-driven product recommendations are an excellent strategy to cater to specific shoppers’ needs. Recommendations should be as seamless as possible, unless a user is truly about to abandon your website. Here’s how you achieve it.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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Should Your Loyalty Program Offer Transactional or Experiential Rewards?

Smile.io

From free shipping to dollars off, these rewards are extremely common in customer loyalty programs, and are quite popular with many types of shoppers. Green cleaning brand, Dropps , uses a point program to reward customers for each dollar they spend with dollars off their future purchases. They don’t stop there, though.

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The Top 25 Ecommerce Podcasts of 2018

Optimizely

Where to start: Remembering Kate Spade — A look back on how the popular designer and trailblazer found her feet in the fashion industry. In case the name itself doesn’t compel you to listen, perhaps the short length (most episodes run 20 minutes) will? But it all starts with a great customer experience. Planet Money.

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