Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. But that’s not always the case. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

ROI Revolution

MAY 3, 2022

With the rise of consumer privacy concerns, laws and regulations, and cookieless data, the ability to clearly understand the multitude of touchpoints that your customers pass on their path to purchase is paramount to your brand’s continued growth. Read the case study to learn more. Cookieless & Consumer Privacy.

Consumer 78

Consumer Social Media Multi-channel Events 78

Inflow Insights

MARCH 27, 2020

The full funnel that a customer goes through prior to a purchase is generally outlined as Awareness, Interest, Desire, and Action. We collect them as a custom audience using a Facebook Ads pixel. Including brand+keyword search terms like “ annemarie body lotion :”. Goal: Landing page views. KPI : Cost Per Engagement (CPE).

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

JULY 18, 2019

Paid search tends to be stronger than other forms of advertising because the consumer is already explicitly searching for something related to your product. Since they’re actively looking for more information, there’s a higher chance of them converting to a buying customer. Paid Search Trends.

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Kissmetrics

AUGUST 18, 2020

They prove it by showcasing numerous case studies outlining their results. Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers. You can also look at their published case studies in different industries to see the types of results they produce for their clients.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

JANUARY 20, 2021

Then we can’t create case studies like this one.). We repeat our search query analysis tiers to segment mobile customers. Over time, they’ve been shown to have a great ROI , so they work well to supplement your search marketing strategy. 7 Ways to Optimize Your Google Shopping Ads for eCommerce.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Read the case study to learn more.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

OCTOBER 18, 2017

If you aren’t currently doing some form of remarketing (social media, post-purchase sequences, customer appreciation programs), that should be the first priority. Here are a few strategies to keep in mind if your ecommerce business is looking to get started with YouTube remarketing: Have a solid remarketing program already in place.

eCommerce 60

eCommerce Mobile Jewelry Social Media 60

Inflow Insights

APRIL 16, 2019

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Participating in both platforms often leads to enhanced product visibility across the customer buyer’s entire journey, from research through to purchase.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Kissmetrics

MARCH 12, 2018

12 Timeless Link Building Tips for Business Blogs – Here are a few timeless tips for building natural links that will attract (and engage) customers to your business blog. 7 Reasons Content Marketing is Better Than Link Building – Content marketing and link building both have their merits in the realm of search marketing.

SEO 213

SEO Social Media Article Blog 213

Kissmetrics

JUNE 22, 2021

In many cases, content is the moment when your relationship with the customer begins, and that content is going to be with them through every step of the customer journey. Your content marketing tactics are as important in 2021 as ever because the modern consumer craves an experience. They want information.

Marketing 350

Marketing Social Media Blog SEO 350

Kissmetrics

JANUARY 21, 2021

If your site is slow, you have little chance of a high search position. It will affect your ability to convert and sell new customers, too. This Moz case study shows how one site used garbage link schemes to build inbound links. So before we dig in, I want to cover a few things that could get you a Google penalty.

Improvements 363

Improvements SEO Social Media Mobile 363