Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Inflow Insights

FEBRUARY 6, 2018

Because the vast majority of people are just like Drake: If you don’t offer free shipping and returns, we recommend you start offering—and test to see the impact on sales and overall revenue. If you do offer free shipping and returns, we absolutely recommend featuring it in your header.

Shipping 110

Shipping eCommerce Payments Payment Services 110

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. Influencer Marketing. That’s a great example of influencer marketing. Now How About That Tool?

eCommerce 75

eCommerce PPC Shopify Social Media 75

Shopping Signals

AUGUST 30, 2016

IE – What strategies did you employ, what marketing tactics, etc?] I didn’t do any marketing or know much about marketing. It’s inspiring to see an ecommerce case study like this. No Facebook/Instagram ads or boosted posts (yet notice that she recommends giving that a try too).

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

UpSellIt

JULY 13, 2023

This data can then be used to optimize marketing campaigns, improve inventory management, and enhance overall business operations. Data-Driven Personalization and Targeted Marketing Leverage the data you collect across all channels to personalize your marketing efforts. AI-Recommendations Mobile Exit Detect 2.

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

ESW

AUGUST 5, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource marketing or commit to building up an in-house department. When entering new markets or moving to DTC, specialist technology needs are likely to rise.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Skreened was no different.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. With recent episodes highlighting upselling tactics and business owners in niche markets, it’s no wonder it’s become one of the standouts in our podcast feed. The Turnaround.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. By setting up Google Analytics , you can find out which online marketing activities are driving traffic to your website. Improve your email marketing.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

SellBrite

OCTOBER 24, 2017

As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. It’s that time of year again—the holiday shopping season.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Inflow Insights

NOVEMBER 17, 2021

In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. If there’s one lesson to learn from our experience helping hundreds of eCommerce stores optimize conversion rates , it’s that testing is the way to go.

X-cart 111

X-cart eCommerce Presentation Shopping Carts 111

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416

SEO B2B Shipping Costs B2C 416

BigCommerce

DECEMBER 8, 2017

Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. I recommend looking at the past year for publications that post on a weekly or monthly basis and the past six months for publications that post every day. It’s really cool.

eCommerce 340

eCommerce Social Media Reference Article 340

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Other options are TinyJPG or ImageOptim (Mac only).

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Other options are TinyJPG or ImageOptim (Mac only).

eCommerce 204

eCommerce SEO Social Media Improvements 204

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. One of the biggest assets and greatest benefits of content marketing is implementing a social media branding strategy.

Social Media 361

Social Media Marketing Webinar White Paper 361

Smile.io

SEPTEMBER 10, 2020

Value-add marketing focuses on exceeding customer expectations by delivering more than they asked for with every interaction. Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website. Should I hire a digital marketing agencyto market for?

Consumer 46

Consumer Social Media SEO Webinar 46

Inflow Insights

NOVEMBER 1, 2019

In this case study, we’d like to demystify the actual work involved and the combination of eCommerce PPC marketing strategies that we used to get results for this online store. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend. Our Tiered Bidding Strategy: Implementation and Best Practices.

PPC 105

PPC eCommerce SEO Information 105

ROI Revolution

JUNE 7, 2018

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. Seth pointed out that it’s a good news, bad news situation for marketers and advertisers. They want something different. They want value.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. A “prime” example here is Amazon.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. Here are how other brands are making this work for them –– and how you can begin incorporating your own product reviews and testimonials into your marketing and advertising strategy to lower your cost of acquisition and increase your ROAS. Case Studies.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Ecommerce Platforms

AUGUST 6, 2022

Beyond standard ecommerce platforms, ShipBob also integrates with several marketplaces for multichannel fulfillment, such as: Amazon Ebay Walmart Backerkit (for crowdfunding). However, your choice may depend entirely on which ecommerce platform integrates easiest with each 3PL. Red Stag Software. Red Stag Customer Support.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. So where’s the right place to do a product recommendation?

POS 286

POS Omnichannel Webinar Point of Sale 286

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. Creating Your Google Shopping Campaign.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Groove

OCTOBER 1, 2020

Have you taken a good look at the current eCommerce strategies your brand is utilizing? There are various strategies for building, designing and marketing your online store. To help you reach more customers, drive more traffic and increase conversions, we're sharing 10 eCommerce strategies that will help you exceed your revenue goals.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Inflow Insights

DECEMBER 3, 2019

In the experience of eCommerce businesses we’ve spoken to, there are three main use cases that both Monetate and Certona can handle well, these include: Product recommendations. Content recommendations (and content personalization). Monetate vs. Certona: Use Cases of Each Personalization Engine.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.

Marketing 143

Marketing Merchant Services Payment Services SEO 143

BigCommerce

FEBRUARY 23, 2018

Examples of ecommerce customer loyalty programs (with case studies). Google Shopping is a tried and true favorite for most mid-market brands, but Facebook and Instagram are equally attractive and allow you to narrow down your audiences with Power Editor. Let’s dive in. Provide Repeat Value.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Inflow Insights

FEBRUARY 27, 2019

Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately. In particular, we’re seeing a slew of new venture-backed eCommerce startups emerge with a glut of investor cash available to spend aggressively on advertising.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Social media advertising. Sign up to get in!

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

BigCommerce

OCTOBER 26, 2017

What if you are ready to invest in international expansion and localization to own a brand new market long before you competitors? Market Insights. For mid-market merchants, there are a substantial number of 3PL/fulfillment providers that can take shipping off your hands. The International Expansion Playbook. Get it now.

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

AcquireConvert

JUNE 30, 2020

Building an audience for your business is by far the most important thing you can do in ecommerce marketing. Litmus an email marketing analytics firm collected data showing email has a higher return on investment than social and paid. Permission Marketing. Seth Godin popularized the term permission marketing.

Shopify 36

Shopify Payments Blog Social Media 36

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Step 1: Select a Niche to set up Your B2B Ecommerce Business. The problem? And we're going to show you exactly how.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

BigCommerce

OCTOBER 4, 2017

Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, a smaller online business owner trying to find scrappy ways to grow your business, or a growth marketer looking for innovative and highly effective ways to increase traffic, this post is for you. Part 7: Content Marketing. Free water!

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

APRIL 1, 2020

We recommended that they highlight this in their messaging. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Trend #2: Decreasing Ad Spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122