FastSpring

APRIL 30, 2020

With 102% growth year over year, Mailbird is now looking to expand its business and product offerings with the support of FastSpring’s full-service ecommerce platform. Click here to take an in-depth look at the Mailbird case study to learn more about their partnership with FastSpring!

PayPal 78

PayPal Subscription eCommerce Platforms eCommerce 78

FastSpring

APRIL 2, 2020

Click here to take an in-depth look at the NotePlan case study to learn more about their partnership with FastSpring! The post NotePlan and FastSpring: A Case Study Overview appeared first on FastSpring.

eCommerce 78

eCommerce Channel eCommerce Marketing Marketing 78

Inflow Insights

MARCH 26, 2020

In this eCommerce PPC data analysis case study, we will show you how this process of connecting the data between Google Analytics, Google Ads, and unique business stats resulted in 72% more transactions at an 8% increase in spend year over year. So, what should eCommerce businesses take away from this case study?

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. 90% of all marketers have said that social media has increased exposure.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

eCommerce CEO

APRIL 23, 2020

As your niche becomes more competitive, it will be harder and harder … Shopify SEO Case Study: How I Ranked a Shopify Store #1 in 30 Minutes Read More ». More and more websites are coming online and eating up more real estate in your Facebook feed.

Shopify 98

Shopify SEO eCommerce eCommerce Marketing 98

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Jumpshot

SEPTEMBER 15, 2016

We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market. If Nike had access to this data they might increase their digital marketing budgets, especially for PLAs which is the brand’s most effective advertising model for third party sales, yielding a 25 percent lift.

Apparel 74

Apparel Mobile Consumer Marketing 74

Omnisend

FEBRUARY 16, 2021

That’s why gamification in marketing is so effective and businesses are constantly searching for ways to include this element in their strategies. What is gamification in marketing? But marketing gamification can vary in its scope and budget. Four Main Benefits of Gamification Marketing. Omnisend, 2021. Omnisend, 2019.

Marketing 179

Marketing Gifts eCommerce Games 179

Shopping Signals

AUGUST 30, 2016

IE – What strategies did you employ, what marketing tactics, etc?] I didn’t do any marketing or know much about marketing. It’s inspiring to see an ecommerce case study like this. I’d love to hear your thoughts on this case study. I started making these in 2009. It was 2012.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Shopping Signals

OCTOBER 26, 2016

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Influencer Marketing. That’s a great example of influencer marketing. Enter: The Giving Keys. I’d like to introduce you to Gabriella Johnson.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

FEBRUARY 6, 2018

Beyond Shipping and Returns: Study Your Customers to Improve Your Results. The real lesson behind this case study isn’t just “offer free shipping and returns” (although that is not a bad idea at all). It’s actually far more general and can apply to any eCommerce store: Know your customers.

Shipping 110

Shipping eCommerce Payments Payment Services 110

Omnisend

MAY 30, 2019

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? But what is it?

Omnichannel 157

Omnichannel eCommerce Marketing Multichannel 157

Retail TouchPoints

OCTOBER 25, 2022

Media giants aren’t the only ones managing the fallout from Apple’s move — small- to medium-sized businesses are also searching for ways to adjust to today’s volatile digital marketing landscape. Before and After: The Impact of Ad-Tracking Changes. In the past, platforms like Facebook could automatically opt users into data tracking.

Channel 267

Channel Accessories eCommerce Consumer 267

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

ESW

AUGUST 5, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource marketing or commit to building up an in-house department. When entering new markets or moving to DTC, specialist technology needs are likely to rise.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

GetElastic

MAY 18, 2021

Business functions, such as eCommerce, marketing, and sales, seek rapid time to market and quick updates in a “move fast, break it and learn” approach centred on meeting an ever-changing and increasing set of customer expectations. Why are we trying to prove that B2B eCommerce is effective?

B2B 88

B2B eCommerce Channel eCommerce Platforms 88

Algopix

AUGUST 30, 2023

Through in-depth discussions, expert interviews, and real-life anecdotes, podcasts provide a comprehensive understanding of various aspects of eCommerce. From honing your marketing tactics to streamlining your operations, these audio shows cover an array of topics that can directly impact your business.

eCommerce 108

eCommerce Shopify Information Technology 108

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Skreened was no different.

PPC 103

PPC Apparel eCommerce Merchant Services 103

GetElastic

MAY 18, 2021

B2B eCommerce Proofs of Concept (POCs) waste precious time that business and IT teams need to spend on MVPs (Minimum Viable Products). Why are we trying to prove that B2B eCommerce is effective? Market data abounds that validates the efficacy of digital selling. Taking different approaches doesn’t mean having different goals.

B2B 78

B2B eCommerce Channel eCommerce Platforms 78

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148

B2B eCommerce Payment Services SEO 148

BigCommerce

AUGUST 1, 2018

When you ask someone to give you their email address for marketing purposes, you’re executing a transaction. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Case studies work, as well. Reciprocity.

Presentation 410

Presentation Books Marketing Improvements 410

TradeGecko

NOVEMBER 7, 2018

Global B2C eCommerce sales are forecast to reach more than $3.4 trillion in 2019. With projections like that, it’s critical to implement efficient business processes now to stay ahead of the game in an increasingly competitive environment.

eCommerce Marketing 60

eCommerce Marketing B2C eCommerce Games 60

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Plus, there are extra points to think about too, like how you’re going to market your store and optimize sales. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

UpSellIt

JULY 13, 2023

This data can then be used to optimize marketing campaigns, improve inventory management, and enhance overall business operations. Data-Driven Personalization and Targeted Marketing Leverage the data you collect across all channels to personalize your marketing efforts. Ready to learn more?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Prisync

NOVEMBER 14, 2017

As hard core pricing data geeks, we obviously spiced up this exclusive analysis with Prisync ‘s data from the market and detected the major e-commerce sites that participated in Singles Day 2017, and eventually came up with this report showing us what exactly happened in European E-Commerce Market on Singles Day 2017.

eCommerce 66

eCommerce eCommerce Marketing Consumer Electronics Electronics 66

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. With recent episodes highlighting upselling tactics and business owners in niche markets, it’s no wonder it’s become one of the standouts in our podcast feed. The Turnaround.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

SellBrite

OCTOBER 24, 2017

As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. It’s that time of year again—the holiday shopping season.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Inflow Insights

NOVEMBER 17, 2021

In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. If there’s one lesson to learn from our experience helping hundreds of eCommerce stores optimize conversion rates , it’s that testing is the way to go.

X-cart 111

X-cart eCommerce Presentation Shopping Carts 111

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Jumpshot

JANUARY 17, 2017

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. To understand which brand is dominating the online market and whether Lululemon is losing steam, we analyzed the market share of the leading athletic wear brands, based on online purchases. Time frame. Jan – Oct 2015. Jan- Oct 2016.

Marketing 111

Marketing Apparel Information eCommerce Marketing 111