Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Customer Experience Customer Omnichannel Social Media 303

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

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Channel Technology Customer Experience B2B 523

Retail TouchPoints

DECEMBER 14, 2020

As businesses move online, quickly adapting to maintain a seamless customer experience has become mandatory. In this context, high-quality relationships with customers are both more demanding and harder to grasp. To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience.

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Retail TouchPoints

JUNE 23, 2020

The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

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Customer Data Omnichannel Customer eCommerce 290

Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

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Omnichannel Social Media Shopify Shipping Costs 242

Retail TouchPoints

SEPTEMBER 10, 2021

Madison Reed responded by building out its omnichannel experiences: in the last 18 months , the retailer has launched virtual hair coloring parties, added video consultations and introduced video screens at its Color Bars. Interactive Screens Tie the In-Store Experience Together. We see huge potential as this avenue grows.”.

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Customer Experience Customer Omnichannel Technology 254

Retail TouchPoints

JANUARY 29, 2024

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. Each of these companies announced new retail partnerships last year, many outside the “home turf” of the grocery vertical.

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Wiser

FEBRUARY 6, 2023

A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases. This means that any businesses that aren’t already creating an omnichannel experience are lagging behind.

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RTP blog

DECEMBER 16, 2019

Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8 trillion in 2018.

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Customer Experience Customer eCommerce Retail 195

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr. “If

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Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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Retail TouchPoints

AUGUST 28, 2020

Consumers are recognizing that major companies can play a large role in shaping tomorrow — both in terms of their influence on society at large and the post-COVID-19 shopper experience, according to the Visions Into The Future report by CallisonRTKL.

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Omnichannel Retail Social Media Customer 334

Forrester eCommerce

AUGUST 20, 2020

Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Online marketplaces have been around in one form or another for decades. Based […].

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Channel Subscription Consumer Customer Experience 537

Retail TouchPoints

OCTOBER 5, 2021

I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany a few months after COVID-19 took hold in the U.S.: “We We realized that our customers’ definition of ‘convenience’ had changed. Customers want personalized, convenient shopping experiences.

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Omnichannel Customer Loyalty B2C B2B 264

Retail TouchPoints

DECEMBER 13, 2021

Over the course of her career, Tharp led digital transformations from the inside at a host of companies, including Dean Foods, Travelocity, Neiman Marcus and Fossil. I think people are getting tired of using the word omni — it’s really “channel-less.” Now more than ever, “omni” is the focus. Take for example CDPs.

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Channel Omnichannel Retail Merchant Services 182

Forrester eCommerce

APRIL 25, 2022

Organisations are not always fully in control of all of their customer’s experiences. Across industries, […].

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Customer Experience Customer Consumer Retail 195

Retail TouchPoints

MARCH 28, 2022

At the end of February 2022, the company made a significant mark on the Big Apple, opening a 7,974-square-foot flagship in SoHo. The company is even working on its original character set, such as the MINI Family, which includes a penguin character called MINI Pen. We will experiment with different offline retail formats accordingly.

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Omnichannel Toys Supplies eCommerce Platforms 235

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts.

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Omnichannel Multi-channel Banking Food and Beverages 148

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Learn more!

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Retail TouchPoints

FEBRUARY 2, 2024

It’s about figuring out what your customers and employees want and then aligning those expectations back to pieces of technology that deliver on that promise. ” The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask.

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Omnichannel Payment Services Technology Banking 289

Retail TouchPoints

FEBRUARY 5, 2021

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Creating a Frictionless Returns Process.

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Omnichannel Payment Services Specialty Retailers Customer Loyalty 180

RTP blog

JANUARY 9, 2019

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels.

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Omnichannel Multi-channel Customer Retention eCommerce 150

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

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Customer Experience Customer Omnichannel eCommerce 150

365 Retail

APRIL 2, 2024

In the rapidly evolving digital landscape, where e-commerce has solidified its position as the cornerstone of retail, the necessity for continuous customer support across a plethora of channels has emerged as a fundamental standard.

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Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

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Retail Article Omnichannel Customer Experience 229

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans. 1: Shipping.

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Omnichannel Marketing Shipping Merchant Services 146

Retail TouchPoints

MARCH 17, 2023

In her time with the company, she and her team have increased brand awareness to one in every two women in the U.S. In her new role she will be responsible for strategically driving Glossier’s global business across all channels of distribution, including ecommerce, retail and wholesale.

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Marketing Omnichannel Social Media Customer Experience 252

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

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Customer Experience Customer Customer Data Customer Loyalty 70

Retail TouchPoints

JANUARY 27, 2021

This is especially true if you’re attempting to define MeUndies, the Los Angeles-based underwear and loungewear company that turned the category on its head with its subscription model. From a growth perspective, the company had “two tailwinds that many others didn’t. Why the pandemic gave MeUndies a competitive advantage.

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Omnichannel Social Media Subscription Apparel 266

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

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Customer Multi-channel Channel Customer Experience 265

Wiser

SEPTEMBER 28, 2017

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Big box retailers, like Walmart, have figured it out.

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Omnichannel Shipping Costs Demo Channel 189

Retail TouchPoints

JUNE 2, 2023

Smart retailers are realizing that their increasingly complex omnichannel offerings have made strong supply chain management more important than ever. For our customers it’s all about breadth.” Hot Topic has found that predictability — not necessarily speed — is among the most important aspects of the customer experience.

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Management POS Shipping Costs Supplies 267

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14 billion digital shoppers today.

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Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14 billion digital shoppers today.

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Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

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Shipping Costs Improvements Live Chat Retail 237

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

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Multi-channel Retail Customer Experience Customer Data 235

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company. In return, fabric will tap Chico’s expertise as an omnichannel boutique retailer to drive its own development and innovations. “We

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