Retail TouchPoints

DECEMBER 14, 2020

Offline support, such as the traditional customer service phone call, remains a great channel for two opposite use cases: to answer quick questions, such as “do you have that shirt in size 10?” To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience. Take a Down-to-Earth Approach.

Omnichannel 250

Omnichannel Live Chat Channel Improvements 250

Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

Omnichannel 242

Omnichannel Social Media Shopify Shipping Costs 242

Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

Omnichannel 263

Omnichannel Merchant Services BigCommerce Payment Services 263

Retail TouchPoints

JULY 8, 2022

Launched by Don Kotula in 1981 as a mail-order business that offered a patented log splitter design, Northern Tool & Equipment moved into brick-and-mortar retail later that year, expanded online in the 2000s and is now a leading omnichannel retailer for tradespeople, DIY enthusiasts and hobbyists. Engagement Across All Channels.

Omnichannel 278

Omnichannel Shipping Shipping Products Channel 278

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr. “If

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

JUNE 23, 2020

The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. The company will leverage Emarsys to improve its ability to serve content at the right time and in the right channel, and build loyalty with customers. “Our

Customer Data 290

Customer Data Omnichannel Customer eCommerce 290

Retail TouchPoints

DECEMBER 13, 2021

Over the course of her career, Tharp led digital transformations from the inside at a host of companies, including Dean Foods, Travelocity, Neiman Marcus and Fossil. I think people are getting tired of using the word omni — it’s really “channel-less.” Now more than ever, “omni” is the focus. Take for example CDPs.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Forrester eCommerce

AUGUST 20, 2020

Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Online marketplaces have been around in one form or another for decades. Based […].

Channel 537

Channel Subscription Consumer Customer Experience 537

Wiser

FEBRUARY 6, 2023

A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases. This means that any businesses that aren’t already creating an omnichannel experience are lagging behind.

Omnichannel 145

Omnichannel Channel Social Media Consumer 145

Retail TouchPoints

MARCH 28, 2022

At the end of February 2022, the company made a significant mark on the Big Apple, opening a 7,974-square-foot flagship in SoHo. The company is even working on its original character set, such as the MINI Family, which includes a penguin character called MINI Pen. RTP: What role does digital currently play in your business?

Omnichannel 236

Omnichannel Toys Supplies eCommerce Platforms 236

Retail TouchPoints

SEPTEMBER 20, 2022

of total company revenue so far this year. Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels.

Omnichannel 263

Omnichannel Marketing Social Media Channel 263

Retail TouchPoints

AUGUST 28, 2020

Consumers are recognizing that major companies can play a large role in shaping tomorrow — both in terms of their influence on society at large and the post-COVID-19 shopper experience, according to the Visions Into The Future report by CallisonRTKL. It’s not evenly distributed throughout the entire retail industry.

Omnichannel 334

Omnichannel Retail Social Media Customer 334

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 280

Fulfillment Shipping Costs Omnichannel Retail 280

Retail TouchPoints

MAY 20, 2022

A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. And earn his stripes he has. I Would Always Rather Over-explore than Under-explore’.

Omnichannel 247

Omnichannel Department Stores BigCommerce Fashion 247

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

FEBRUARY 2, 2024

The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask. Some see it as the next evolution of omnichannel, others as the technical underpinnings that make true omnichannel experiences possible. They just want what they want when they want it.

Omnichannel 290

Omnichannel Payment Services Technology Banking 290

Retail TouchPoints

OCTOBER 5, 2021

I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany a few months after COVID-19 took hold in the U.S.: “We With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue.

Omnichannel 265

Omnichannel Customer Loyalty B2C B2B 265

Retail TouchPoints

AUGUST 30, 2021

At its peak, the company achieved more than $4 billion in annual sales. As the company expanded, it began to open showrooms nationwide, mostly in the vicinity of major shopping malls, which were in vogue in the 1970s. We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience.

Multi-channel 276

Multi-channel Payment Services Channel Jewelry 276

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 244

B2B eCommerce BigCommerce Omnichannel 244

Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Taking a Long View to Optimize Marketing Spend.

Omnichannel 237

Omnichannel Channel Shopify Operations 237

Retail TouchPoints

FEBRUARY 5, 2021

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.

Omnichannel 181

Omnichannel Payment Services Specialty Retailers Customer Loyalty 181

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

RTP blog

JANUARY 9, 2019

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Is that the secret to its success?

Omnichannel 150

Omnichannel Multi-channel Customer Retention eCommerce 150

Retail TouchPoints

DECEMBER 3, 2020

Inmar Intelligence , a data-driven technology-enabled services company, has launched InmarPay, a unified omnichannel payment platform. The platform is powered by Aurus and was designed to handle all merchant non-cash transactions seamlessly across in-store and digital sales channels as well as contactless payments.

Merchant Services 164

Merchant Services Payment Services Omnichannel Consumer 164

Retail TouchPoints

JANUARY 27, 2021

This is especially true if you’re attempting to define MeUndies, the Los Angeles-based underwear and loungewear company that turned the category on its head with its subscription model. From a growth perspective, the company had “two tailwinds that many others didn’t. Why the pandemic gave MeUndies a competitive advantage.

Omnichannel 268

Omnichannel Social Media Subscription Apparel 268

GetElastic

AUGUST 10, 2021

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. To scale and stay competitive, companies need to ensure they’re meeting customers where they are, on the devices they use, and are delivering consistent messaging.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Dynamic Action

AUGUST 18, 2023

Summary Customers are no longer shopping via just one channel. Retailers who want to keep up must implement an omnichannel approach. The omnichannel experience entails a customer-centric approach to create a unified shopping experience for customers. What Is the Omnichannel Experience in Retail?

Omnichannel 62

Omnichannel Shipping Costs Channel Merchant Services 62

Retail TouchPoints

AUGUST 4, 2023

Our omnichannel growth strategy continues to be an effective framework for our business, ensuring we’re able to meet customers where they are through a unique mix of channels and locations,” said Stephen Smith, President and CEO of L.L.Bean in a statement. billion in revenues.

Specialty Retailers 246

Specialty Retailers Omnichannel Outdoor eCommerce Platforms 246

Wiser

SEPTEMBER 28, 2017

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Big box retailers, like Walmart, have figured it out.

Omnichannel 189

Omnichannel Shipping Costs Demo Channel 189

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Omnichannel marketing is enabled by technology, but it’s a mistake to assume technology defines it. Reading Time: 6 minutes. Putting Your Pieces Together. 1: Shipping.

Omnichannel 146

Omnichannel Marketing Shipping Merchant Services 146

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. This way buyers can choose what media channels perform best. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

Retail 288

Retail Omnichannel Channel Mobile 288

Retail TouchPoints

APRIL 13, 2021

Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. Co-founded by actress Jessica Alba in 2012, the company touts a line of hypoallergenic, ethically sourced products in the baby, beauty and home cleaning categories. According to the SEC filing , The Honest Co. In 2020, The Honest Co.

eCommerce 278

eCommerce Consumer Consumer Goods Channel 278

365 Retail

APRIL 2, 2024

In the rapidly evolving digital landscape, where e-commerce has solidified its position as the cornerstone of retail, the necessity for continuous customer support across a plethora of channels has emerged as a fundamental standard.

eCommerce 52

eCommerce Omnichannel Live Chat Retail 52

Retail TouchPoints

MAY 30, 2023

The PredictSpring solution includes both stationary and mobile POS applications along with clienteling, omnichannel commerce and inventory management capabilities. As a global company, we were also able to provide a solution that supports both English and French in order to meet Canadian regulatory requirements.”

Home Furnishings 274

Home Furnishings POS Omnichannel Fulfillment 274

Forrester eCommerce

OCTOBER 1, 2022

I have spent the better part of the last decade helping enterprises with their digital channel strategies. Omnichannel transformation is still a phrase on many enterprise’s lips, with companies across industries looking to launch (or in some cases re-launch) digital channels to support their customers.

Omnichannel 195

Omnichannel Channel Customer Customer Experience 195

365 Retail

MARCH 13, 2023

According to Harvard Business Review, 73% of all consumers now use multiple channels during their purchase journey. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits? But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

Omnichannel 73

Omnichannel eCommerce Shipping Costs Social Media 73