Optimizely

DECEMBER 21, 2017

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Korona

MARCH 25, 2022

With repeat customers spending 33% more than new customers on average, increasing customer loyalty is one of the most effective ways to boost your bottom line. Loyal customers have a higher average lifetime value and are a reliable source of revenue for your brand. . 7 Ways to Improve Customer Loyalty.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 The Transformation of Search Consumers are searching a lot. billion in 2022.

Social Media 248

Social Media Channel Customer Loyalty Banking 248

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 258

Consumer Merchant Services Social Media Technology 258

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Consumers like to feel connected to the brands they support. By implementing a CRM solution, small retailers can compete.

Social Media 274

Social Media Multi-channel Customer Loyalty Shopify 274

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 234

Shipping Costs Improvements Live Chat Retail 234

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Consumers are only one click away from retailers at all times.

Customer Experience 268

Customer Experience Payment Services Improvements Customer 268

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. With shoppers gravitating toward more sustainable beauty products, brands should consider offering options that best fit their customers’ needs. To Trust or not to Trust?

Beauty and Health 226

Beauty and Health Social Media Consumer Customer Loyalty 226

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Retail 305

Retail Customer Loyalty Games Reference 305

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. According to The Small Business Blog , emails are an effective marketing channel because most U.S. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Omnisend

MARCH 18, 2019

The average US millennial spends more than eleven hours a day consuming media. As a result, there are more and more digital spaces becoming vital sales channels. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on.

Customer Loyalty 167

Customer Loyalty Customer eCommerce Marketing Channel 167

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 75

Customer Loyalty Beauty and Health Food and Beverages Customer 75

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 237

Retail Social Media Channel Consumer 237

365 Retail

FEBRUARY 14, 2024

At ThruDark, we’ve committed to charting our own course to success — and integral to that mission is the relationship we have with our customers. We’ve earned consumers’ attention, built their trust, and maintained their loyalty every step of the way on our journey to becoming a leading outerwear brand. What is consumer trust?

Consumer 72

Consumer Clothing Social Media eCommerce 72

Kissmetrics

OCTOBER 19, 2021

According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. Consumers who use e-commerce benefit from the convenience and special offers available online. For instance, you could: Add your website URL and social media pages to receipts.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

Social Media 273

Social Media Consumer Information Marketing 273

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

Customer Loyalty 72

Customer Loyalty Customer Retail Banking 72

Retail TouchPoints

SEPTEMBER 14, 2022

The pandemic not only dramatically altered the way consumers shop, it altered the way retailers operate. Now, inflation is adding yet another wrinkle both in terms of costs to the consumer as well as suppliers. One could argue that few, if any industries have been impacted more by the pandemic, and now by inflation, more than retail.

Retail 287

Retail Social Media Presentation Customer Loyalty 287

Wiser

JUNE 20, 2023

A promotions strategy is a plan that businesses use to get consumers interested in their products and services. It helps the business reach out to more potential customers and increase sales. A marketing strategy, on the other hand, is a more holistic approach to engaging with consumers and growing your business.

Customer Loyalty 148

Customer Loyalty Social Media Information Consumer 148

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 142

Consumer Payment Services Fulfillment Multi-channel 142

Smile.io

MARCH 8, 2024

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.  Online shopping and social media use are on the rise source: Backlink.io billion people used social media platforms last year.  Not anymore. billion by 2028.

Social Media 70

Social Media Customer Loyalty Customer Retention eCommerce 70

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Wiser

AUGUST 30, 2023

Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. High brand awareness can result in consumers having a higher preference for your brand over others, even if there are similarities in the products or services being offered.

Management 147

Management Social Media Customer Loyalty Reference 147

Kissmetrics

SEPTEMBER 17, 2021

People love the personal touch, and the ability to send automatic responses helps me build customer loyalty and further establish myself on Instagram. Creator Studio even has a calendar view so you can see all the content published and scheduled to publish, which is awesome for social media teams.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

ESW

DECEMBER 4, 2023

In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly. According to a PYMNTS survey , 43% of consumers have participated in product drops within the past month.

Social Media 78

Social Media Events Fashion Customer Loyalty 78

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

Customer 262

Customer Multi-channel Channel Customer Experience 262

Retail TouchPoints

FEBRUARY 1, 2021

More than one-third of consumers now shop online each week, up from 28% pre-pandemic. The customers of one of my clients, a retailer of hobbyist products, skew older and retired and did less shopping online. Retailers will invest in back-end systems to ensure a seamless experience and holistic customer view. Voice commerce.

Customer Experience 300

Customer Experience Customer Omnichannel Social Media 300

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. Media and print tell a different story,” Preis said. “We

Customer 269

Customer Clothing Consumer Fashion 269

BigCommerce

FEBRUARY 1, 2018

Conducting keyword research will tell you what consumers are searching for all over the world. Social media copy. Examine social media. Examining social media is a great way to start understanding the volume of conversations and mentions around your business idea. Descriptions. Blog posts.

Marketing 354

Marketing Social Media eCommerce Arts 354

retailnext

AUGUST 15, 2019

Securing a sizable base of loyal, returning customers can be quite a mountain to climb in a variety of saturated retailing segments. Offering excellent delivery services is a great way to capitalize on and win customer orders, and ultimately encourage customers to return to your site or store. Increase your responsiveness.

Customer Loyalty 40

Customer Loyalty Payment Services Customer Live Chat 40

Retail TouchPoints

FEBRUARY 17, 2023

But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort. That way when new consumers walk into stores, they’re asking specifically for our brand. One truly can’t exist without the other,” she said. “I

Marketing 288

Marketing Customer Loyalty Omnichannel eCommerce 288