Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes
Inflow Insights
SEPTEMBER 19, 2019
This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion.
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