Pivotree Blog

OCTOBER 17, 2022

Hopefully, you saw our first article, 8 Ways to Build Trust in the Customer Journey. (If If you haven’t had a chance, we recommend going back to read it.). When you help your customers easily find what they need, you save them time. When you present them with personalized recommendations, they learn to trust. .

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions.

Consumer 245

Consumer Customer Loyalty Customer Experience Recommendation 245

eCommerce Training Academy

MARCH 22, 2017

Marketers have always had mountains of customer data at their fingertips, however, the ability to use it remained out of reach, especially as consumer behavior became more complex. Customers abandon carts for many reasons. Browse abandonment messages are a great way to use the customer information you collect.

Information 48

Information Channel Customer Recommendation 48

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

UpSellIt

AUGUST 23, 2023

By implementing personalized targeting tactics, you can effectively combat cart abandonment by delivering customized messages and incentives that motivate customers to complete their purchase. When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Gone are the days of blind purchases.

Social Media 273

Social Media Consumer Information Marketing 273

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

365 Retail

APRIL 3, 2024

But the AI is creating its responses based on data about me that’s been scattered across the brand’s multiple systems. Without a clear picture of who I am, it asks me for some basic information that it should already know. It automatically references my shopping history and connects my past purchases to my current shopping needs.

Customer 73

Customer Outdoor Customer Data Customer Experience 73

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. The argument for loyalty programs does not end here.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

NOVEMBER 22, 2022

Personalization along with convenience is at the forefront of customers’ minds, and conversational commerce integrates this into every step of the sales funnel. In fact, 62% of consumers now prefer to engage with brands on digital channels. As a result, it empowers customers to make quicker and more efficient purchases.

Payment Services 230

Payment Services Live Chat Payments Retail 230

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party Data and the Rise of Conversational Commerce.

Customer 210

Customer Retail Information Consumer 210

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Stand Out Beyond Free Shipping .

Customer Loyalty 215

Customer Loyalty Customer Retail Shipping Costs 215

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Databox pulls your data into one cohesive place so you can track performance and see real-time insights. Here are our favorite Slack apps for project management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

lateshipment

JANUARY 17, 2023

Customized experiences are the need of the hour for customers who expect brands to know about them and provide experiences that are tailor-made for them, i.e customers expect a personalized experience at every channel and touchpoint. Time to leverage customer experience as a key brand differentiator.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

lateshipment

NOVEMBER 26, 2023

Increase in retention, brand reputation, and consumer spending: A positive post-purchase experience can make customers feel happy, valued, and appreciated. Such customers don’t just keep shopping with you but will recommend your brand to others and are also willing to pay more. Comparing DHL, FedEx, and UPS 3.2:

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

365 Retail

APRIL 19, 2024

Marketing analytics Salesforce Einstein Analytics, now known as Tableau CRM, provides a suite of artificial intelligence and machine learning tools that enable businesses to explore, visualize, and analyze data from multiple digital marketing channels.

Marketing 52

Marketing Social Media Live Chat Channel 52

Wiser

AUGUST 28, 2023

Understand the demographics, psychographics, and buying behavior of your potential customers. Collecting this information will provide you with valuable insights to curate an assortment that caters to the needs and desires of your target market, driving customer satisfaction and ultimately, sales. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Optimizely

MAY 27, 2020

You’ll gain access to additional tracking capabilities with Zaius’ URL shortener that we highly recommend you use with SMS touchpoints. New Integrations We continue to add new one-click integrations to our App Directory, and you can connect even more of your customer data across your marketing platforms and make this data more actionable.

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Algopix

MARCH 30, 2022

Although eCommerce product attributes don’t change, the attributes sellers choose to show consumers will change based on a particular marketing campaign, the brand, and/or the customer. Product attributes are important because they give buyers extensive information about your product. Enhance Your Recommendations.

eCommerce 78

eCommerce Recommendation Information Channel 78

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

MARCH 6, 2018

Savvy brands today are using dynamic email content to personalize offers that are delivered to each customer in real-time. Instead of just sending out the same email to an entire segment, the email is personalized to each and every individual, using customer data to specify the content based on each person’s interests.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Liveintent

JUNE 6, 2023

These identifiers can be first and third-party cookies, device identifiers, home IP addresses, emails, and customer IDs. An identity graph also enables capturing customer behavior and preferences across devices and marketing channels. But building and managing a customer identity graph can be challenging.

Customer 62

Customer Customer Data Recommendation Channel 62

Kibo

SEPTEMBER 2, 2020

1-to-1 Personalization describes the practice of delivering a unique, optimal digital experience for each customer using all available data from 1st and 3rd party sources. At scale, an engaging, personalized user experience (UX) can lead to better customer retention, recurring sales, and referrals. Product Recommendations.

Recommendation 62

Recommendation Omnichannel Customer Retention Customer Experience 62

Retail TouchPoints

OCTOBER 14, 2021

billion people worldwide now buying goods and services online in 2021, retail sectors will continue to be increasingly prominent for cybercriminals looking to steal money, goods and large amounts of personal identifiable information. In contrast, in 2017, attackers stole the personal information of at least 145.5 With an estimated 2.14

Retail 182

Retail BigCommerce Information Customer Data 182

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience. Offer personalized recommendations based on their preferences and past purchases. Utilize customer data and insights to tailor your marketing efforts and promotions to individual interests.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Marketing 299

Marketing POS Channel Clothing 299

Optimizely

AUGUST 28, 2020

SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. It’s no surprise that an increasing number of brands are incorporating this channel into their marketing strategy. We’re happy to see how much consideration Marketers show for their customers.

Social Media 195

Social Media Subscription Channel Shipping Costs 195

Algopix

JULY 16, 2023

By including personalized product recommendations, tailored offers, and customized content, businesses can drive higher engagement and sales. Customer Support and Training Responsive customer support and comprehensive training resources are crucial for businesses to make the most of their email marketing software.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Kissmetrics

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. BOPUS requires a physical store or pickup location where customers pick up their items.

eCommerce 282

eCommerce Shipping Multi-channel Small Business Retail 282

Retail TouchPoints

SEPTEMBER 28, 2021

If you’re going to ask for their email address, explain what they get in exchange, such as better offers and more targeted ads and recommendations. You want to explain that there’s value in that exchange for the data — that they’re not just giving it up for some unknown reason.”.

Consumer 271

Consumer Customer Experience eCommerce Technology 271

Sailthru

JUNE 1, 2023

Experiences like polls, quizzes, and enter-to-win sweepstakes give shoppers a genuine reason to stay engaged with your content and yield vital psychographic information. A cruise line can ask travelers to rank their top three bucket list destinations to inform new routes and itineraries. It’s what we call personalization at scale.

Travel 78

Travel Customer Retention Demo Recommendation 78

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

365 Retail

FEBRUARY 1, 2024

This is because of the wealth of data retailers possess, and the algorithms that can digest this information. Retailers use customer data to uncover consumer preferences, behaviours, and purchasing patterns. Omnichannel Integration Retailers may integrate multiple channels to offer customers flexibility and convenience.

eCommerce Platforms 52

eCommerce Platforms Omnichannel eCommerce Recommendation 52

Algopix

OCTOBER 27, 2023

AI-Powered Customer Service Artificial Intelligence (AI) and chatbots are becoming increasingly sophisticated, and they will continue to transform customer service in eCommerce. In 2024, we can expect AI to handle routine customer queries, offer product recommendations, and even assist in the sales process.

eCommerce 118

eCommerce Payment Services Cryptocurrencies Shipping Costs 118

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Omnichannel Loyalty Programs With the growing popularity of online shopping and the increasing use of mobile devices, customers now expect a seamless and consistent experience across multiple channels, including online, offline, and mobile.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Retail TouchPoints

FEBRUARY 18, 2021

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. Consumers also have the flexibility to book virtual appointments with local stores. 4 Keys to Success.

Retail 296

Retail Beauty and Health Books Omnichannel 296