Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Retail TouchPoints

MARCH 10, 2023

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. Space is at a premium on mobile devices, and each option takes up precious pixels. “We Managing numerous payment options brings data into play.

Payment Services 147

Payment Services Mobile Retail eCommerce 147

Ecommerce Platforms

MARCH 14, 2022

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

POS 197

POS Payment Services Mobile Payments 197

Retail TouchPoints

NOVEMBER 6, 2023

The balancing act between these two channels demands a targeted omnichannel strategy that blends digital and in-person experiences into a single, seamless customer journey. Rather than losing customers because of poor communication and slow inventory updates, brands can increase consistency across all touch points using unified search.

Omnichannel 306

Omnichannel Social Media Channel Mobile 306

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. Providing Various Payments Technologies. Tying Channels Together. Creating a combination physical-digital shopping experience requires data.

Payment Services 199

Payment Services Payments Retail Sporting Goods 199

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

OCTOBER 25, 2023

Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions. Our employees are our customers too, in almost all cases, and their expectations have risen as well,” said Walker. That’s why retailers focusing on EX are building mobile apps.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

Multi-channel 52

Multi-channel Channel Payment Services POS 52

Retail TouchPoints

OCTOBER 8, 2020

GameStop has entered a partnership with Microsoft to enhance its backend and in-store solutions, empower associates with mobile devices and offer shoppers the Xbox All Access pass. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 246

Games Omnichannel Retail Subscription 246

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 281

Omnichannel Customer Data Mobile Recommendation 281

Ecommerce Platforms

FEBRUARY 9, 2023

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. A strong device with an even more durable case: Shopify POS Go is built with Gorilla Glass 5 technology, and it offers a thicker build than most smartphone devices we all know. Quite bit, actually.

POS 104

POS Shopify Merchant Services Channel 104

Retail TouchPoints

JUNE 30, 2022

It’s a set of capabilities that connects all of a company’s touch points — voice, website, mobile app, etc. — and sustains the context of each customer interaction across multiple digital channels so they move smoothly through their journey. More online orders mean higher return rates, and thus more customer interactions.

Omnichannel 246

Omnichannel Customer Experience Channel Technology 246

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Retail TouchPoints

MARCH 9, 2023

My daughter lives in technology. Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. said Hawkins.

Omnichannel 278

Omnichannel Social Media Mobile Fashion 278

Retail TouchPoints

SEPTEMBER 13, 2021

The agility they displayed was remarkable, but it was made possible by the existence of technologies that had been waiting for their moment to shine. Omnichannel Offerings for Channel-Agnostic Consumers. Key to success will be the ability to offer a unified, seamless flow, from online to brick-and-mortar and back again.

eCommerce 284

eCommerce White Paper Omnichannel BigCommerce 284

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution.

Multi-channel 297

Multi-channel Games Retail Social Media 297

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more.

Retail 244

Retail Social Media Consumer Channel 244

Retail TouchPoints

JANUARY 27, 2021

Being able to offer your customers the possibility to jump the queue and shop safely by appointment will help retailers improve their customer experience, increase their basket size and gain more customer data, boosting sales efficiency and customer lifecycle value. Solution: Adopt New Technologies.

Retail 279

Retail Social Media Channel Multichannel 279

Retail TouchPoints

JUNE 30, 2021

Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As a result, customers are increasingly turning to mobile devices to shop and becoming loyal to retailers that deliver digital experiences tailored to their unique preferences.

Merchant Services 208

Merchant Services Payment Services Payments Customer 208

Korona

MARCH 30, 2023

For the past few decades, it’s seemed like every year brings more momentous and impactful technological changes than the next. Faster and more convenient web services, emerging AI tech, augmented reality, and in-depth data processing are just a few of the things that have combined to alter the retail landscape. Retailers must answer.

Technology 52

Technology Payment Services Small Business Retail POS 52

Omnisend

APRIL 20, 2021

As a business owner, when you are struggling to obtain new customers, having an online presence is not a choice. This is where mobile commerce (or m-commerce) helps in aligning you and your customers in a single frame. What Is Mobile Commerce? hours have been spent on mobile apps per day. In fact, 55.4%

Mobile 78

Mobile Payment Services Omnichannel Social Media 78

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. .

Channel 98

Channel Customer eCommerce SEO 98

RTP blog

DECEMBER 23, 2019

For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. It gives retailers the ability to make operational adjustments in real time, ensuring that customers are not being left on hold but instead receiving the support they need.

Payment Services 195

Payment Services eCommerce Payments Mobile 195

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 263

Omnichannel Marketing Social Media Channel 263

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 226

Webinar Consumer Marketing Consumer Goods 226

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

NOVEMBER 23, 2021

Also, because of the proliferation of mobile and social, it’s incredibly simple for brands to have 1:1 conversations with consumers, meaning — in theory — less can be spent on marketing. Establish rigor in your data collection process. Build a foundation of connected consumer data.

Retail 276

Retail Mobile Consumer Omnichannel 276

Retail TouchPoints

AUGUST 14, 2020

But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”. A retailer’s web site “remains a main channel, which of course isn’t surprising,” said Hostetler. “We Currently, only 35%.

Webinar 274

Webinar Consumer Payments Marketing 274

RTP blog

NOVEMBER 19, 2018

Retailers are continuing to push the limits when it comes to technology, but they must also elevate the moments that matter the most in a shopper’s journey. This could be building location-based services into a mobile app to quickly locate products in-store, or by enabling chat functions seamlessly into the online experience.

Retail 150

Retail Customer Data Operations Customer Loyalty 150

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Immersive Shopping Experiences: In 2024, retailers are focusing on creating immersive and interactive shopping experiences for customers.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

SEPTEMBER 20, 2022

Which channels will be most important for driving sales and building loyalty? Omnichannel integration is one of retail’s biggest keys to success — the modern shopper expects to be met with a great experience in their channel of choice, regardless of what it might be. Customer Experience. 26-30, will provide the answers.

Webinar 241

Webinar Omnichannel Payments Payment Services 241

Optimizely

OCTOBER 19, 2017

To do that, you have to track all of your customer data and understand exactly when and where buyers interact with your brand. Since unengaged customers have exactly zero engagement with your brand, you have to measure engagement across all possible channels. Use a new channel to reach out. Search ads.

Customer 306

Customer Channel B2C Omnichannel 306

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Building an advertising business is a significant investment that requires time, talent and technology expertise.

Retail 285

Retail Social Media Multi-channel Channel 285

iVend

SEPTEMBER 10, 2023

Retail Technology Platform iVend’s retail technology platform helps drive growth. Operationally, retail technology needs to be an enabler for the business, not a drain. It streamlines the operational management of your retail technology, and frees up resources to focus on driving the insights that support business growth.

POS 108

POS Retail Point of Sale Multi-channel 108

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Emerging Trends in Retail Customer Loyalty Programs If you’re ready to implement a loyalty program for your retail business, it’s essential to understand the current market and future forecasts. Personalization and Customization Customers today expect personalized experiences, and loyalty programs are no exception.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Optimizely

OCTOBER 26, 2017

It’s not because your customers are purposely trying to confuse you. Your loyal customers are likely to browse your site on their mobile phone, open an email in another browser, click a targeted ad on their work computer, and then make a purchase on their home laptop.

Customer 186

Customer B2C Customer Data Mobile 186