Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 262

Omnichannel Marketing Social Media Channel 262

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 63

Customer Data Customer Multi-channel Events 63

365 Retail

SEPTEMBER 20, 2023

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

Omnichannel 63

Omnichannel Customer Data Channel Improvements 63

Retail TouchPoints

OCTOBER 8, 2020

GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal. As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

Games 246

Games Omnichannel Retail Subscription 246

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. Your shopper doesn’t think about “omnichannel” when they’re switching between social to website to email to store.

Customer Experience 287

Customer Experience Customer Channel Omnichannel 287

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel.

Multi-channel 233

Multi-channel Retail Customer Experience Customer Data 233

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 281

Omnichannel Customer Data Mobile Recommendation 281

Retail TouchPoints

JUNE 11, 2021

Offering omnichannel shopping experiences requires real-time updates and a tech stack that works together in the background to power each leg of the buyer’s journey. Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue.

Payment Services 198

Payment Services Payments Retail Sporting Goods 198

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 299

eCommerce Operations Customer Experience Omnichannel 299

Retail TouchPoints

APRIL 20, 2022

Through an interactive activation , attendees can venture through the shopping experience and see how the brands combine high-touch service and immersive technology to better serve consumers. Everything from the millwork to the fixtures and technology drive a brand story. Plus, the interactive RFID stations are a ‘must-see.’

Retail 354

Retail Social Media Technology Events 354

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Immersive Shopping Experiences: In 2024, retailers are focusing on creating immersive and interactive shopping experiences for customers.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. Urgency Messaging 8.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 71

Customer Experience Customer Customer Data Customer Loyalty 71

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Customer Loyalty 215

Customer Loyalty Customer Retail Shipping Costs 215

Retail TouchPoints

OCTOBER 25, 2023

Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions. Our employees are our customers too, in almost all cases, and their expectations have risen as well,” said Walker. .” “The same is true in retail with BOPIS experiences,” Walker added. “If

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

lateshipment

JANUARY 17, 2023

Customized experiences are the need of the hour for customers who expect brands to know about them and provide experiences that are tailor-made for them, i.e customers expect a personalized experience at every channel and touchpoint. Omnichannel experience will be play a huge role in offering customer convenience.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

365 Retail

JANUARY 18, 2024

SMG’s appointment comes at an exciting time as Asda plans to expand its retail media network via more stores, new digital channels, and innovative propositions. Image Credit: Asda With 19.7M Image Credit: Asda With 19.7M More to come on this in the next few months!”

Retail 63

Retail Omnichannel Technology Customer Data 63

365 Retail

FEBRUARY 1, 2024

Retailers use technology to offer an enhanced shopping experience through personalisation and more effectively meeting consumer demands. This is because of the wealth of data retailers possess, and the algorithms that can digest this information. Walmart has nailed omnichannel retailing with its click-and-collect service.

eCommerce Platforms 52

eCommerce Platforms Omnichannel eCommerce Recommendation 52

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. The customer data is stored in the app, so all it takes is a few clicks to pay. So why not the mall and the wallet too?

Payments 271

Payments Payment Services Social Media Electronics 271

Retail TouchPoints

AUGUST 25, 2023

Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible.

Retail 244

Retail Social Media Consumer Channel 244

Sailthru

MARCH 8, 2018

As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. How can a brand master the omnichannel experience? Personalization and omnichannel.

Omnichannel 60

Omnichannel Social Media Retail Shipping Costs 60

GetElastic

NOVEMBER 8, 2022

In case you missed it, in my previous post , I talked about how investing in composable commerce technology during uncertain times can help differentiate businesses, starting with the catalog. While investing further in technology during a downturn sounds counterintuitive, a recent McKinsey report talked about why that’s a winning strategy.

eCommerce 78

eCommerce Payment Services Retail Omnichannel 78

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Emerging Trends in Retail Customer Loyalty Programs If you’re ready to implement a loyalty program for your retail business, it’s essential to understand the current market and future forecasts. Personalization and Customization Customers today expect personalized experiences, and loyalty programs are no exception.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. Thoughts of efficiency, integration with key systems and profitability were put on the back burner during the worst of the crisis.

Shipping Costs 299

Shipping Costs eCommerce Retail Merchant Services 299

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Omnichannel is Still Tough to Achieve.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Retail TouchPoints

FEBRUARY 18, 2021

An omnichannel appointment system is especially valuable as more brands and retailers expand their assortment of in-store and digital services. JRNI Appointments helps automate the BHLDN appointment scheduling process, making it easy for associates to book meetings across all channels. Are Appointments in Your Future?

Retail 296

Retail Beauty and Health Books Omnichannel 296

RTP blog

JUNE 29, 2018

The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Below are several ways retailers can market more effectively to engage their customers and reduce cart abandonment.

eCommerce 150

eCommerce Retail Omnichannel Mobile 150

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Examine Your Marketing Technology Stack. Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

lateshipment

APRIL 2, 2021

However, you must keep in mind that entirely relying on these marketplaces can limit your brand’s growth (as you don’t own the customer data). Hybrid (omnichannel) marketing is the future now. Hybrid marketing (also known as omnichannel marketing) can enable businesses like yours to do just that. The battle for speed (?)

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Optimizely

MAY 15, 2018

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. What’s Next: Social.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Optimizely

DECEMBER 21, 2017

Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. You want your buyers to have a perfectly smooth and consistent experience, no matter the channel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. With online purchases making up 15.1%

Omnichannel 306

Omnichannel Social Media Channel Mobile 306