Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. “For How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

BigCommerce

JULY 13, 2017

In fact, eBay has quite a few things going for it in comparison to other channels you might consider. That integration remains the industry’s only active native integration enabling you to increase sales by selling directly to eBay’s massive customer base, right from your BigCommerce control panel. It’s much easier to get set up on.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Groove

JANUARY 4, 2021

Prior to working with Groove Commerce, Barron Designs had 4 individual websites dedicated to each product category. Each website was built using a custom platform, which became challenging when their team wanted to make a simple update to any of the sites. Interested/have watched videos on the company's YouTube channel.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs? Data Cloud.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. But with the data retention limitations in GA4, that has now changed.

eCommerce 238

eCommerce SEO Events Recommendation 238

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. What products tend to work best on each channel. Get in touch. Facebook Ads. Google Ads.

PPC 156

PPC eCommerce Social Media Channel 156

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. Instead, focus on the channels that their buyers are actually using.

Social Media 165

Social Media Marketing PPC eCommerce 165

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 167

Shipping Costs Leisure Electronics PPC 167

Omnisend

JANUARY 23, 2023

And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. Executing an effective email marketing strategy is no easy task. Those professionals are email marketing agencies. The scope of work is also different.

Marketing 166

Marketing Social Media SEO PPC 166

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. Knowing your audience helps you: • craft specific messages. focus on potential.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Inflow Insights

AUGUST 25, 2021

Create a customer service plan. Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Design visually compelling creative.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Algopix

SEPTEMBER 26, 2023

What is a Market Gap? A market gap, also known as a gap in the market or white space, refers to an area within a specific industry or niche where there is unmet demand or an underserved customer segment. This is where market gap analysis comes into play.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

BigCommerce

DECEMBER 13, 2017

Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. When we were selling mobile device products on Amazon we created an ubiquitous effect by promoting our reviews on all of our other channels.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Omnisend

MARCH 21, 2021

Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. As the word gets out about your product, you’ll have to entice your leads to make a purchase — hopefully creating loyal return customers along the way. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

NOVEMBER 11, 2021

If you have a limited advertising budget, what digital paid advertising channels should you invest in? For most eCommerce businesses, the decision comes down to social media advertising (ie. Which eCommerce products tend to work best on each channel. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

Social Media 125

Social Media eCommerce Recommendation PPC 125

Omnisend

APRIL 28, 2023

More money Reaching customers at their convenience means more sales. Global expansion of your business Besides local expansion, selling online makes it easy to expand into global markets. With a simple Google search, customers can locate your store and buy your products. In 2022 retail online sales were estimated to be over 5.7

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

More money Reaching customers at their convenience means more sales. Global expansion of your business Besides local expansion, selling online makes it easy to expand into global markets. With a simple Google search, customers can locate your store and buy your products. In 2022 retail online sales were estimated to be over 5.7

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. Amazon still maintains its dominant position in eCommerce, and it will undoubtedly continue to do so in the coming year. Click here.

eCommerce 78

eCommerce Channel PPC Gifts 78

BigCommerce

JUNE 6, 2017

Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. Different customers came to the site for different reasons. Lumping all these customers into one group is a big mistake. They visited different pages.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Starting early can help marketers avoid rushing later. Paige Gerber, Head of Marketing, Vantage.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. Highly engaged business units achieve a 10% increase in customer ratings and a 20% increase in sales.”.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

BigCommerce

FEBRUARY 13, 2018

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. The ability to speak directly to your customers and make adjustments has never been easier. What is Ecommerce? Training your customers to use the new B2B tools is important for adoption. It’s Now or Never.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there).

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

NOVEMBER 28, 2017

You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Content + Commerce Integration. Niche PPC Strategies. Which channels did they invest most in? Most Successful Cyber Week 2017 Tactics. Desktop: 56%.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JULY 6, 2017

It’s important to determine what percentage of your traffic is coming from search engines, social channels, and any other places you advertise. This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns.

eCommerce 96

eCommerce PPC Download Improvements 96

BigCommerce

NOVEMBER 2, 2017

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. How to repeat that success.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

FEBRUARY 28, 2020

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? PPC Advertising Growth: What Happened in 2019?

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Ecommerce Platforms

MARCH 9, 2020

At its simplest, dropshipping is an ecommerce business model that’s pretty novel for one significant reason; you don’t need to hold any inventory. An online store that employs the dropshipping model uses a third-party supplier to fulfill orders from customers. This suggests that the ecommerce market is growing exponentially over time.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

Kissmetrics

AUGUST 8, 2017

AdWords is one of the most predictable paid media channels. In 2014, marketers spent $23.44 billion in the search channel. They’re not as powerful as marketers like to think. In other words, consider how your ideal customers use search engines to answer their questions and needs. Search traffic is growing by a lot.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

Omnisend

MAY 18, 2021

In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets. With the coronavirus pandemic, more and more customers are turning to ecommerce. Therefore, retailers need to work on offering these experiences at all of their customer touch points.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248