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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Community Building, Customer Engagement & CRM. Mobile Optimization. Omni-Channel Management. Customer Lifetime Value & Referral Programs. Technology.

eCommerce 419
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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. But it’s not just mobile purchases that you need to think about. That especially applies to mobile purchases. history , according to CNBC.

Marketing 411
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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

The answer is simple… customer experience. From the beginning, they invested heavily in customer service. Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful.

Mobile 100
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. What Is IRCE?

Workshop 419
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Personalized Marketing Equals Better Marketing Results

Optimizely

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line.

Marketing 277