Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. This journey is documented, visualized, and discussed one-on-one. In the next sections, I’ll dig into how we’re using the opportunity presented by natural growth.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

BigCommerce

JUNE 6, 2017

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels. Both channels have consistency. Retargeting Channels. Mistake #4.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

JULY 12, 2017

For example; if you’ve been able to boost the conversion of landing pages for specific PPC campaigns with great success, but the vast database of products has not yet been adjusted, this can be shown as a huge opportunity for improvement.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Kissmetrics

JULY 31, 2021

Consider what you can learn from their landing pages, social media channels, and blogs. Consider using PPC ads to increase traffic in the first instance. Make sure your document promises to answer common questions your customers have, to encourage them to actually download it. How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

ESW

DECEMBER 11, 2018

This is not a post on email automation or effective PPC ads. Understanding customers at this level is the very reasons brands choose to sell via DTC channels. Maybe it reveals a channel where promotions work better than others. If you’re reading this post, you most likely already have the basics of marketing down.

eCommerce 79

eCommerce Marketing Social Media Presentation 79

Ecommerce Platforms

MAY 2, 2018

Podcast host, Giovanni Prieto, documents his entire journey to seven figures and along the way letting listeners know what tools and tricks are working best. This is a channel filled with a personal experience where the host lets listeners steal his secrets about starting and growing an ecommerce business. The Modern Entrepreneur.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

FastSpring

DECEMBER 8, 2022

You’re advertised In PPC, you’re advertising on social media and maybe even have affiliates. And again, things like channel partners and stuff. And then finally, there’s things like channel partners or referring partners, I’ve worked with a lot of businesses where their products were used by agencies.

Marketing 78

Marketing Payment Services Merchant Services Payments 78

BigCommerce

DECEMBER 13, 2017

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. In particular, the documentation on listing optimization. The recommendations I’m going to make below are just that, recommendations.

SEO 209

SEO Merchant Services Document Recommendation 209

FastSpring

MARCH 11, 2021

Unlike Facebook groups, Slack communities are typically broken down into a number of different channels. For example, a community about SEO may have channels named #linkbuilding or #tools. What’s in these marketing Slack channels for you? Most Slack channel owners are also admins. Are you ready for another poll?

SEO 148

SEO Marketing Channel PPC 148

Kissmetrics

MARCH 2, 2018

While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it. Of course, finding a way to listen to multiple channels at the same time is difficult. Posting, liking, commenting and engaging on seven platforms? Optimizely.

Social Media 206

Social Media Multi-channel Channel SEO 206

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Ecommerce (and now omni-channel retail ) has had a major impact on customers.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

RTP blog

NOVEMBER 2, 2018

With rapid growth in the number of media channels and targeting options, both brands and retailers need to seize the opportunity by building a better co-op experience. Negotiations are done via email and documented in unstructured spreadsheets, which means that many co-ops are a mess.

Retail 150

Retail eCommerce PPC Document 150

Kissmetrics

SEPTEMBER 19, 2020

Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue. They offer SEO, PPC, paid social, and CRO services.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

FastSpring

SEPTEMBER 4, 2019

What marketing channels perform the best? You can find a PPC Ecommerce overview template, a YouTube channel report template, plus a search console template, and more. You may also want to know what referrers are the most valuable in order to focus your efforts on those channels rather than broadly targeting audiences.

PPC 68

PPC Channel eCommerce Analytics Presentation 68

FastSpring

JANUARY 8, 2019

The main channel of communicating with Google as a website owner, Google Webmaster Tools gives feedback about your website and your Google rankings, from Google, so you can tweak and optimize your website performance for better results. Multi-Channel Ecommerce. Pay Per Click (PPC). Google Webmaster Tools. Net profit.

Merchant Services 65

Merchant Services Payment Services Payments eCommerce 65

Ecommerce Platforms

SEPTEMBER 16, 2020

70% of marketers believe SEO is more effective than PPC. That's as well as an array of thorough self-help documents. That same user suggests the app could benefit from providing better self-help documentation so that customers can handle problems like the one highlighted above for themselves. Bulk Image Edit.

SEO 104

SEO Shopify Marketing eCommerce 104

Kissmetrics

SEPTEMBER 17, 2021

It also documents actions like replies and clicks. You now hold a great deal of data that you can use to improve your social channels and your business as a whole. New sales channels and promising promotional strategies are some things to expect. I integrate SEO and PPC for this very same reason. Work Smarter, Not Harder.

Social Media 358

Social Media Information PPC Beauty and Health 358

Omnisend

APRIL 20, 2021

Generally, the best solutions involve a combination of different channels, each with perfectly crafted messaging to help shoppers overcome their apprehensions. Acquiring customers via PPC advertising is now much more effective because of its powerful targeting capabilities. 4) Retargeting Ads. 6) Social Proof.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

Kissmetrics

FEBRUARY 19, 2018

Be explicit, detailed, and clear about goals (use SMART goals and stretch goals if applicable), tactics, channels, and how you’re going to measure success. In their 2018 annual report on content marketing , CMI discovered that only 38% of B2C businesses have a documented strategy. Document your strategy. That’s appallingly low.

Marketing 248

Marketing Social Media SEO Blog 248

SellBrite

JUNE 25, 2018

When you’re in the process of signing up to your Amazon account, you’ll need to fill in a 1099-K Tax Interview document: If you’re not based in the USA, you might be asked for this in error ; contact Amazon and it should be cleared up in a couple of days. Amazon has three paid solutions to increase reach and traffic: Sponsored Products.

PPC 124

PPC Shipping Costs Information Marketing 124

eCommerceFuel

APRIL 20, 2018

We’re not just talking about the classic boxes of Bics, but pens that are worthy of being held in their own mahogany box and destined to sign an important document. It’s like 70% of my traffic comes from those two channels. There are some people in this world that are nuts about pens. There was no free option.

Customer 30

Customer eCommerce WooCommerce Shipping Costs 30

eCommerceFuel

DECEMBER 1, 2017

If he accepts it, I’ll submit an LOI, we’ll go into due diligence, and I’ll ask a standard list of documents I need from them. It’s a scary thing, whereas if the business can be profitable through paid channels, then it’s a little bit. Why is it in your pro list versus potentially a liability?

eCommerce 40

eCommerce Definition Banking Shipping Costs 40

eCommerceFuel

DECEMBER 1, 2017

If he accepts it, I’ll submit an LOI, we’ll go into due diligence, and I’ll ask a standard list of documents I need from them. It’s a scary thing, whereas if the business can be profitable through paid channels, then it’s a little bit. Why is it in your pro list versus potentially a liability?

eCommerce 32

eCommerce Definition Banking Shipping Costs 32

eCommerceFuel

DECEMBER 1, 2017

If he accepts it, I’ll submit an LOI, we’ll go into due diligence, and I’ll ask a standard list of documents I need from them. It’s a scary thing, whereas if the business can be profitable through paid channels, then it’s a little bit. Why is it in your pro list versus potentially a liability?

eCommerce 20

eCommerce Definition Banking Shipping Costs 20