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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). With PPC, strategy becomes more nuanced.

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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Satisfied customers are also more likely to recommend your services or product to others. Use an online storage tool, like Google Docs or Dropbox, so you can house all onboarding documents in one location. Clearly label each document and create folders, so clients can easily find the information they need.

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9 Digital Marketing Tips for the Holidays

Kissmetrics

While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Run awareness-based campaigns on every major paid ad channel. Email marketing generates on average $36 for every $1 spent , making it the highest returning marketing channel.

Marketing 307
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Shopify Review

Kissmetrics

Plenty of guides and documentation : Shopify does an excellent job at providing its merchants with plenty of how-to guides, theme documentation, and an active Shopify Community help forum with over 7,000 members where you can have all your Shopify questions answered. The Best Ecommerce Platforms.

Shopify 295
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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

This is the GA4 attribution model that we recommend brands use. Last click attribution models attribute 100% of conversion value to the last channel the customer clicked through before converting. This model type attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.

Events 78
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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

Consider what you can learn from their landing pages, social media channels, and blogs. Consider using PPC ads to increase traffic in the first instance. Set up a referral program to reward people for recommending your products and services to their social network. How are they reeling in potential customers?

Download 361
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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. Buyer and Recency Segments are running on Facebook Advertising and AdWords channels. Both channels have consistency. Retargeting Channels. Mistake #4.