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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. strikes Gen Z as cumbersome, slow and old-fashioned. They want shopping to be fast and fun — less of a process.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Using Data to Make Better Business Decisions. Taking a Long View to Optimize Marketing Spend.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. said Hawkins.

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6 Super Ideas to Market Your Clothing Brand

Omnisend

With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Multiple examples of memorable slogans exist all over the fashion industry. Remind Customers About Their Abandoned Carts. Use email, SMS, push notifications and more to reach your customers on their favorite channels.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Ensure shopping carts have a shipping calculation widget and that any special handling fees are clearly disclosed to prevent mid-purchase abandonment. Searches relating to sustainable fashion increased by 75% between 2018 and 2019. Also in Sweden, Volvo has announced that its entire car lineup will be electric by 2030.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

Wiser

Studies show that the duration for out-of-stock items to reappear in online search results and shopping carts can extend up to a week, underscoring the importance of diligent inventory management. Optimize Assortment and Inventory Levels : Gain real-time insights into product performance across various retail channels.

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Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It’s important that your ecommerce hosting site can easily integrate these various channels for a streamlined checkout experience for your customer. With an easily-customizable ecommerce platform like Lemonstand, the options for integration with different online channels are many. Also, no item can be over $200.