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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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5 strategies to stand out during BFCM

lateshipment

Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Ever wondered how ‘Black Friday’ came into existence?

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The Path of Today’s CPG Brands

Retail TouchPoints

The combination of greater availability of venture capital, more affordable digital advertising options and direct-to-consumer sales channels has removed previous barriers of launching new brands. This approach leverages and retains the emerging brands’ loyal customer base while expanding appeal to more desired consumer demographic groups.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

This is the seventh year of the Index , and while the company noted that top-performers “aggressively” rolled out optimized content, frictionless checkout and other cross-channel capabilities, there was a sizeable gap between industry leaders and their peers. We used to talk about multichannel, then it was omnichannel.

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The Product Launch Guide: 5 Questions to Answer Before Making the Leap

SellBrite

Knowing this mitigates launch risks by enabling brands to address these motivations through unique messaging tailored to each persona and validates each group’s ‘why’ out the gate.” Social media marketing. Social is an incredibly valuable channel for any ecommerce store owner, new or not.

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The Best Free Ecommerce Platforms for 2023

Ecommerce Platforms

Plus, you can set up omnichannel selling strategies with point of sale integrations, social media, and more. Plus, you can sell on social media and other channels using the Shopify checkout button. Shopify benefits from a fat, reliable checkout, with multiple payment processing options.

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4 Trends Revealed in Our 2023 Consumer Survey

ChannelAdvisor

Trend 1: Consumers Take a Multichannel Approach The majority of online shoppers (72%) now visit between two and four websites (whether search engines, marketplaces or brand websites) on their buying journey. Join them in their multichannel approach. Our recommendation?